4 Simple Steps to Getting Started With Mobile Marketing

#1: Set up your mobile website

One option is to use the automated systems offered by many companies. They essentially take your existing website content and auto-format it for a mobile screen.

WordPress has some plugins that do a pretty good job of this and GoDaddy has an automated system that does it, too. But for the best user experience, I recommend you focus on one of the options outlined below.

Your mobile home page should have a clean and simple design. On the left is the standard 60 Second Marketer home page seen on a smart phone. On the right is the mobile version of the site.

Option number two is to use one of the many plug-and-play platforms offered online. These companies actually create a separate mobile website that is completely independent from your regular website.

Just Google “How to set up a mobile website” and you’ll find a number of companies doing this. There are some good organizations offering these plug-and-play systems, but there are also some real losers, so do your research before you choose a company to work with.

Mobicanvas.com, GetGoMobi.com and Onswipe.com all seem to have good solid platforms to work from.

You can build and manage your website quickly and easily!

A third option is to add a simple line of code onto your existing home page that “sniffs out” the screen size of the person visiting your site.

If the person visiting your site has a screen that’s more than 600 pixels wide, they’re probably coming from a PC and are directed to your regular site. If the screen is smaller than 600 pixels, they’re probably coming from a mobile device and will be redirected to pages designed for a smartphone screen.

#2: Claim your business on location-based platforms

You should claim your business on location-based platforms like Foursquare,Gowalla and Facebook Places, especially if you have a brick-and-mortar location.

#3: Run a mobile ad campaign.

A mobile ad campaign is great for all kinds of companies, but particularly good for companies that have brick-and-mortar locations. After all, if you own a restaurant, wouldn’t you want to have an ad pop up when someone searches for “restaurants near my house”?

Mobile ad campaigns can be bought on a cost-per-click basis, a cost-per-thousand basis or a cost-per-acquisition basis.

Sound confusing? Don’t worry—just visit any of the most popular mobile advertising platforms (like Millennial Media, iAd from Apple or AdMob from Google) and they’ll walk you through the distinctions and how to use the services

#4: Scan a QR Code.

QR Codes are those little barcode-like squares that are popping up all over the place.

QR Codes (or their closely related cousins EZ Codes, Microsoft Tags, SPARQCodes, etc.) can be scanned by smartphones. Once scanned, they drive you through to mobile web pages that offer discount coupons, bonus content, special offers or some other additional content.

How to Combine QR Codes With the Power of Facebook ?

How to use QR codes for hotels (Español)

Read original article at Social Media Examiner.

Most reliable link building technique

• Creating a unique piece of content that "major" blogs and websites would be willing to promote, link to, or mention to their social media followers which would result in links. 
•  Find out 10-20 blogs, websites that would be potential link prospects meaning they would be websites that have a history of linking out to quality articles and content.
• After finding those 10-20 websites, use the Google Reader and add those websites RSS feeds to the reader.
• About 2-5 days or so, start figuring out the type of content they are creating, than use Quantcast.com to figure out their audience demographics.

Once you have acquired the necessary data, than use this data to picture their readers Persona.

• After this process, now you have a general idea on what would be the best type of content possible that their readers would enjoy and share to their friends if you were to create it.
• Now you want to create the content (content can be Infographics, aritcles, videos, podcasts, slideshare, diagrams, etc get creative!)
• After you have created the content, now you begin your outreach process and start contacting these websites, and pitch them the content which you have created on your website and why they should mention this content to their readers

 "People give out Links, Not Websites"

                                                            Asim Ahmed (original post)

• Other excellent strategies for linkbuilding are Guest Posts, Niche Directory Submissions 
•  Article Directory sites, after the release of Panda many of these sites have lost even MORE value than what they have lost previously over the past couple of years after Google has been battling with Article Spammers 

Find more info about Off Page SEO for Hotels by Hotel Marketing Argentina (Español)