Top 12 2012 Songs curated by our team.

5 Landing pages -- and the lead-capture Forms Musts

Match the Headline of the Landing Page to its Corresponding CTA

Less is more

Only Ask for the Information You Really Need

Consider Whether "To Submit, or Not to Submit?"

That is the question most of your visitors are probably asking. That's why one simple yet effective way to increase form conversion rates is to avoid using the default word "Submit" on your form button. If you think about it, no one wants to “submit” to anything. Instead, turn the statement into a benefit that relates to what prospects will be getting in return. For example, if the form is to download a brochure kit, the submit button should say, “Get Your Brochure Kit.” Other examples include “Download Whitepaper,” “Get Your Free Ebook,” or “Subscribe to Our Newsletter.” Here's another helpful tip: Make the button big, bold, and colorful, and make sure it looks like a button, which is usually beveled and appears “clickable.”

Reduce Anxiety With Proof Elements

Make the Form Appear Shorter

Los nuevos principios esenciales de toda campaña de SEO exitosa

En los últimos años, ha habido dos cambios que marcaron al mundo del marketing online. El primer gran cambio fue el Panda (febrero de 2011); el segundo, el Pingüino (abril de 2012).

Ambos cambios hicieron estragos en los resultados de búsquedas. El Panda afectó al 12% de las páginas en todo el mundo; el Pingüino un poco menos, con el 3%. Debido a estos dos cambios, muchos especialistas han declarado que el “SEO ha muerto”

Entre los nuevos principios esenciales de toda campaña de SEO exitosa, tenemos cuatro que sobresalen por sobre el resto. No son "estrategias" o "trucos mágicos", son la base de todo lo demás, las que definen el éxito o el fracaso de una campaña de SEO. Estás son: contenido de calidad, excelente usabilidad, diseño moderno y relaciones sólidas. Empecemos por lo primero.

¿El contenido es el nuevo SEO?

Como muchos ya saben, el contenido es una de las principales aristas de cualquier campaña de marketing online exitosa. Algunos dicen "el contenido es rey". La verdad, no se si esa frase es cierta. Para mi es demasiado simplista. Sin embargo, la idea es clara: el contenido importa. No quiero profundizar en este tema demasiado porque ya he escrito demasiado sobre este tema. De todas formas, quisiera aclarar algunos aspectos: ¿se puede ser exitoso sin una estrategia de contenido? Puede que si. Pero es mucho más complicado y caro, además de que toma más tiempo. Digámoslo así, no vale la pena prescindir de una estrategia de contenido solo porque no querés y no crees que te sirve. Para mí, si querés mejorar tus rankings y atraer más clientes, tenés que tener una estrategia de contenido. Es un requisito esencial. Por ejemplo, si un cliente viene y me dice que quiere mejores rankings, pero que no quiere lograrlos a través de contenido, yo le declino mis servicios. No porque no se pueda, sino porque, a mi gusto, no vale la pena.

La usabilidad, más importante que nunca

Otro concepto importante es la usabilidad. ¿En que consiste la usabilidad? En pocas palabras, es toda práctica que mejora el uso de la página web por parte del usuario. La usabilidad permite aprovechar al máximo tu página web, ya que gracias a ella podés mejorar cosas como la cantidad de suscriptos a tu lista de emails, el tiempo en página, entre otros. Entre algunas ideas sencillas que podés aplicar ahora mismo, tenemos:

• Quitar la publicidad de tu página web;
• Mejorar la velocidad del sitio;
• Mejorar el contenido y la forma en que lo presentás;
• Mejorar el diseño web (como vas a ver a continuación).

El diseño importa

Voy a ser honesto: no me canso de ver páginas de "autoridad" mal diseñadas. No lo puedo creer. ¿Acaso estamos tan mal acostumbrados los iberoamericanos a ver páginas de mala calidad que no nos molesta cuando vemos una? Sea cual fuere la razón detrás de eso, tenemos que cambiarlo. Si yo veo una página mal diseñada, se automáticamente que el administrador de la página no le importan sus clientes y usuarios. Mal te pese, es así. Junto con la usabilidad, el diseño es una clave para mejorar el éxito de tus campañas de marketing online. Pero cuando hablo de diseño, no me refiero solo al diseño de tu página web. En absoluto. Cuando hablo de diseño, me refiero al diseño de:

• Tu newsletter;
• Tus productos;
• Tus videos;
• Tus redes sociales;
• Y, por supuesto, tu página web.

El diseño afecta todas las áreas de tu negocio, algunas que ni te imaginás. Por ejemplo, si el diseño de tu página es feo, y eso me frustra, probablemente no quiera seguir estando en tu página, ya que si sigo seguramente voy volver a encontrarme con más frustraciones. Por eso es esencial que busques mejorar el diseño de toda tu página.

Un poco de vieja escuela

A pesar de que todo esto a muchos les resulte demasiado tecnológico, lo último que, a mi gusto, define el éxito de toda campaña de marketing digital, es algo para nada tecnológico. Algo que nuestros abuelos y, probablemente, los abuelos de nuestros abuelos solían usar como la principal estrategia de marketing. Ponete a pensar por un momento. ¿Que hacían nuestros abuelos para conseguir más clientes? Usaban sus relaciones personales. Ya se, crees que es demasiado cliché lo que te digo. Te entiendo, yo también pensé lo mismo en un principio. Pero, aunque te cueste creerlo, es así. Sin relaciones no es posible garantizar el éxito de cualquier campaña de marketing digital. Hoy en día existen muchos especialistas en marketing online que son contratados específicamente para ciertas industrias, porque se sabe que ya tienen contactos dentro de ella. Ya sea influenciadores, otros empresarios o simplemente renombre. Ellos tiene relaciones, un activo que no se puede comprar de ninguna forma. Ya sea para cuando hacés una campaña de link building, o cuando vas a estrenar un producto nuevo, las relaciones hacen la diferencia.

Articulo Original

The Combined Power of Social, Local and Mobile Commerce

What Exactly is Mobile Commerce?

Contrary to popular belief, mobile commerce is not simply buying something with your smartphone.  Most of the time, the website you bought from happened to use a mobile-friendly interface that made the exchange easier, but at its core (and at the risk of splitting hairs here), that’s not true mobile commerce.

Mobile commerce, and its SoLoMo cousin, include features that let you purchase goods by way of an app that acts as a go-between from your smartphone to the store, cutting the website completely out of the picture.  And, interestingly enough, people seem to prefer it this way – with 60% of mobile users making a purchase through their phone from their home.

Adding the Social and Local to the Mobile Commerce Picture

 Neiman Marcus is already developing such an app – a product which seamlessly connects shopper and sales associate.  The customer highlights their favorite items and preferred associate, and the associate is alerted in-store when the shopper enters.  With this connection, the sales associate will instantly see the customers favorite items along with a Facebook photo for easier recognizability. 

What SoLoMo Means for Design and Conversions

Although SoLoMo-enabled commerce is still in its infancy, there’s already some preliminary data out from retailers – and the results look promising.  Home furnishings store Touch of Class recently ported its products to an m-commerce platform, and found that, in just one month, mobile sales jumped 81% and mobile revenue as a percentage of overall online sales went from 0.74% to 1.2%.

Touch of Class is currently comparing the shopping habits of its mobile versus desktop customer base to learn their shopping habits and possibly create an app that recommends products accordingly.

As for the design of mobile apps – simpler is better.  This basic lesson is all-too-familiar to ToolFetch, which recently redesigned its mobile interface to include helpful items like Live Chat and a slimmed-down selection of only its most popular items for mobile shoppers.

Action Steps for Getting the Most Out of SoLoMo Commerce

So you’ve decided that SoLoMo is the way to go and you want to put your best foot forward when it comes to profiting from mobile commerce.  Here’s what to keep in mind before you launch your new app to the masses:

• Find Out if Your App Idea Already Exists on the Market.  A great design is only half the battle.  You’ll also want to do your homework and determine if your app idea already exists on the Android or Apple marketplace.  If your competitors are not yet in the SoLoMo market, they will be soon enough.  The time to grab your share the bustling customer base is now.
• Be Sure You’re Prepared for Fixes, Patches and Updates.  Not to dissuade you, but for every Angry Birds success story, there are hundreds of apps withering away in the digital graveyard.  Be ready for bug fixes, updates, patches and new version roll-outs, and make sure you have both the personnel and time/budget commitment to see your app through to completion and beyond.
• Give Your App a Feature that will Engage People  Look for ways that your SoLoMo app can better enrich someone’s life or give them an experience that they’ll want to tell their friends about.  For more details on going beyond the sleek user interface, check out this set of mobile design guidelines from Smashing Magazine.
• Whether SoLoMo is right for your business or not is a decision you’ll have to make on your own.  But you can’t discount the ripple effect that it’s having on smartphone users.  By simplifying and shortening the gap between customer and product, SoLoMo has the potential to completely change the way we do business online.

Original Article

Agencia 365

5 Tips to Make Team Projects More Streamlined and Efficient

Tip #1: Share the goal with everyone.

There is no reason the goal should be a secret from the members of the group. If the goal for the group is to name a new product, or to come up with a way for the company to be more eco-friendly, let everyone know. Announce the goal before the team meets. Then announce the goal as the meeting starts. Thank everyone for working on the goal when the meeting ends.

Tip #2: Let people work with their strengths.

One of the biggest mistakes a team can make is to not take advantage of each team member’s strengths. Some team members may be artistic. Others may have great business acumen. Others may have scientific knowledge. Others will have other talents and abilities, that can help with a project or a goal. Ask your team right from the start, “How do you think you can best contribute to this goal?” Don’t assume you know their best contribution just from their job title. They may have knowledge that goes beyond their current job title. A team works well when each member adds in their strengths.

Tip #3: Nip team squabbles in the bud.

Some people just like to argue or bicker with each other. If things go beyond a little back and forth, then a team manager needs to step in and mediate. Team squabbles with be detrimental to a team. It should be clear they will not be tolerated. Team members should understand they need to treat each other with respect and professionalism.

Tip #4: Try brainstorming or group exercises.

This is especially useful if your group is having a challenging time coming up with ideas. In brainstorming there are no “bad” ideas, only ideas. And you never know what idea can be useful, the goal with brainstorming is to come up with and write as many ideas as you can. Doing this as a team can “spark” lots of ideas and be very helpful to finding solutions together.

Tip #5: Gather feedback after the team project.

Don’t ignore this step once your team project is done. “How could be have done better?” Is a question to ask each team member. This question can be posed about the team and also each individual. This is less meant to be critical of your efforts, no matter your rate of success, but more to learn about how you can be better the next time. Most work team groups wind up doing project after project together. If you gather feedback about how the team can work better for the next time, this may make your next project even better than you expected it to be. And best of all, your team will feel that you are listening to them with an open communication style.

Original Article

Agencia 365

10 Key Metrics To Take a Startup to the Next Level

1. Sales revenue. 

Sales is simply defined as income from customer purchases of goods and services, minus the cost associated with things like returned or undeliverable merchandise. Of course, everyone is happy when the numbers keep going up, but the data needs to be mined constantly for deeper meanings and trends.

Sales data needs to be correlated to advertising campaigns, price changes, seasonal forces, competitive actions, and other cost of sales. More sophisticated metrics in this domain, like the Asset Turnover Ratio, Return on Sales, and Return on Assets, can tell you how your company’s performance stacks up against others in the same industry, or same geography. In the long run, these tell you whether you will live or die, compared to competitors.

2. Customer loyalty and retention.

 Customer loyalty is all about attracting the right customer, getting them to buy, buy often, buy in higher quantities and bring you even more customers. You build customer loyalty by treating people how they want to be treated.

There are three common methods for measuring customer loyalty and retention: 1) customer surveys, 2) direct feedback at point of purchase, and 3) purchase analysis. All of these require a systematic and regular process, rather than ad hoc implementation. According to Fred Reichheld and other experts, a 5% improvement in customer retention will yield between a 20 to 100% increase in profits across a wide range of industries.

3. Cost of customer acquisition. 

This metric is a measure of the total cost associated with acquiring a new customer, including all aspects of marketing and sales. Customer acquisition cost is calculated by dividing total acquisition expenses by total new customers over a given period.

This tells you whether your marketing and advertising investments are paying for themselves. Over time, you cost of acquisition should go down as growth and your brand image goes up. Again, be sure to check industry norms for your type of business to see if you are competitive.

4.Operating productivity.

 Obviously measuring staff productivity is important, and the reasons why are obvious. If you do not know how your staff is doing, then how can you truly know the inner workings of your own company? Staff discontent can put your company in serious jeopardy, while on the other hand, high staff productivity can be your best company asset.

Productivity ratios can be applied to almost any aspect of your business. For example, sales productivity is simply actual revenue divided by the number of sales people. Compare your productivity to industry norms by consulting industry statistics, or check yourself for continuous improvement by accumulating your statistics over time. The process works the same for manufacturing productivity, marketing productivity, or support productivity.

5. Size of gross margin. 

The gross margin is calculated as a company's total sales revenue minus its cost of goods sold, divided by the total sales revenue, expressed as a percentage. The higher the percentage, the more the company retains on each dollar of sales to service its other costs and enjoy as profits.

Tracking margins is important for growing companies, since increased volumes should improve efficiency and lower the cost per unit (increase the margin). Improving productivity requires effort and innovation, and many companies charge ahead, not realizing that margins are going the wrong way. What you don’t measure probably won’t happen.

6. Monthly profit or loss.

Profit is not simply the difference between the costs of the product or service and the price being charged for it. The calculation must include the fixed and variable costs of operation that are paid regularly each month no matter what. These include such items as rent or mortgage payments, utilities, insurance, taxes, and the salary that you and your partners are not taking just yet.

Beyond reducing your cost of operation, the biggest lever on profit is usually the price you can charge for your product or service. This amount you charge, over the base cost of an item, is called “the markup,” and the difference between cost and price is the “margin.” Investors realize that small companies with margins below 60% will likely have a tough time growing.

7. Overhead costs.

In economics, overhead costs are fixed costs that are not dependent on the level of goods or services produced by the business, such as salaries or rents being paid per month. In any growing business, these can creep up and out of control if not tracked carefully.

By tracking them on a monthly basis, you will be able to see more clearly where spending occurs in your business. Use this information when updating your business plan or when preparing yearly budgets. Because overhead costs are not influenced by how much your business earns or grows, you need to track them separately and diligently. Moving to a location that is less expensive, or switching utility suppliers, are ways to reduce the fixed costs of running a business.

8.Variable cost percentage.

 By definition, variable costs are expenses that change in proportion to the activity of a business. Fixed costs and variable costs make up the two components of total cost. These include the "cost of goods sold" and other items that increase with each sale, such as the cost of raw materials, labor, shipping and other expenses directly connected to producing and delivering your goods or services.

The value of tracking these as a metric is to assure that they are decreasing as your volume is growing, and assure that they are consistent with industry norms and competitive offerings. If you variable costs go up, your business won’t grow, even if sales are up and the number of customers increases.

9. Inventory size. 

The raw materials, work-in-process goods and completely finished goods that are considered to be the portion of a business's assets that are ready or will be ready for sale. Inventory represents one of the most important assets that most businesses possess, because the turnover of inventory represents one of the primary sources of revenue generation and subsequent earnings for the company's shareholders/owners.

For growing companies, this is an important area to manage. You will find that you either have too much inventory (cash tied up, high storage costs, obsolescence, and spoilage costs), or not enough (lost sales, lower market share). The challenges include forecasting inventory requirements, buying in cost-effective lot sizes, and just-in-time delivery systems.

10. Hours worked per process.

Beyond ratios, you need to keep metrics on total labor hours expended for various functions. Labor is likely to be your most important and most expensive raw input, especially in manufacturing, assembly, and support operations. The one constant in small business is change, so the excuse of “we have always done it that way” is not one that a growing company should ever want to hear or use.

These days, most labor-intensive operations can be replaced with automation, and you need to recognize as you grow the business when the cost of automation is justified. At some point, the return on investment (ROI) of more computer systems, and automated manufacturing operations, is well worth the cost and time to change.

Leveraging the latest data can uncover new opportunities and help you measure the results of your efforts. I believe every small business owner should monitor these constantly, and take time to chart, review and carefully examine at least once a month.

Tracking key business metrics is important for a bunch of reasons, but probably the most important reason is cultural. It leads to a culture of success when you see the key business metrics moving in the right direction. Don’t miss the opportunity to celebrate your successes as you reach new milestones.

Original Article

Poser Analytics, otra belleza más de Google.

Redes Sociales: Atencion al Cliente

Es muy importante que la marca responda a través de los canales sociales. Conversaciones en medios sociales también apunta que el 78% de los clientes confía en su capacidad como método de atención al cliente. Para ofrecer un servicio eficaz, es necesario tener en cuenta los siguientes aspectos:

• Tener objetivos claramente definidos. Si no tienes claro cuál es tu prioridad, o qué pretendes conseguir con tu servicio de atención al cliente, darás una imagen de falta de profesionalidad, parecerá que estás improvisando, que la situación te supera. Tu máxima debe ser conseguir la satisfacción del cliente, pero has de establecer prioridades, objetivos tangibles.
• Desarrolla una estrategia. Tienes que diseñar unas pautas de actuación, que incluyen desde el preciso instante en que recibes el mensaje hasta incluso después de haberle ofrecido una solución. Indica el tono de la comunicación, el modo en que debe expresarse el personal de atención al cliente, el plazo máximo de actuación en cada fase del proceso y qué hacer una vez se ha gestionado íntegramente la petición del cliente. También es importante detallar qué vías de comunicación utilizar en caso de que la conversación se complique y derive hacia un camino espinoso, o si se hace necesario el intercambio de información confidencial.
• Destina los recursos económicos necesarios. Es necesaria una inversión para contar con los medios suficientes, tanto técnicos como humanos. El Índice de Compromiso Social del Cliente registró este año que solo 1 de cada 4 empresas realiza una inversión importante en este ámbito. El éxito de este servicio depende en gran medida de la apuesta económica que hagas.
• Cuenta con el personal adecuado. ¿Te has parado a pensar que posiblemente la persona que atiende el teléfono en tu empresa no sea la más adecuada para gestionar la atención al cliente a través de las redes sociales? Puede que necesite formación para adaptarse a las nuevas tecnologías y, sobretodo, asumir un nuevo rol. Los clientes esperan un trato de tú a tú en Social Media, que al otro lado haya alguien dispuesto a empatizar con ellos, que les entienda y se muestre dispuesto a ayudarles.
• Utiliza herramientas útiles para desarrollar las funciones requeridas. Tanto de monitorización como de gestión de redes sociales o CRM social. Necesitas contar con un apoyo técnico, imprescindible para detectar las peticiones de los clientes, registrar la evolución de cada situación, conocer de antemano el histórico de cada cliente y ofrecerle una solución adecuada a sus intereses.

Agencia 365

What to Send Email Contacts in Different Stages of the Marketing Funnel

Subscriber

A regular subscriber is the most basic type of contact you will have in your database. This is someone who has simply opted into your email communications, but you don't yet know much more about them, or how interested they are in your company.

What do you send subscribers?

Your priority is to send them something of value to encourage them to give you more information about themselves in exchange. For example, we will send our latest educational ebook to our subscriber base so that they will fill out a conversion form and tell us their business, role, etc. From there, we can tell which type of subscriber they truly are and send them more relevant content.

Lead

A lead is someone who has filled out a conversion form on your site and may be a potential customer for you.

What do you send leads?

You already know a bit about this person, so you're more able to tailor your follow-up based on their interests with something that's relevant to them. This is someone who is a potential customer but is only at the research phase, having downloaded some educational content from your site. Your goal, then, is to move them further down the sales and marketing funnel to make them more qualified for your sales team. Taking your goal and their interests, you can craft emails that combine content aligned with their interests (e.g. a case study on someone having success with social media marketing) along with calls-to-action aligned with your goals (e.g. a consultation with a specialist).

Qualified Lead (MQL or SAL)

Leads that have met some qualification criteria can move to a stage of Marketing Qualified Lead (MQL) or Sales Accepted Lead (SAL). The qualification criteria are up to you, but essentially this is someone who is a *good* potential customer, and someone who warrants a sales follow-up.

What do you send qualified leads?

It depends, because now is the time to facilitate the handoff from marketing to sales. It's best to reinforce the call-to-action of talking to the appropriate sales rep, while giving this lead content that is still valuable to them, but more aligned with your product benefits. If you need help coming up with product marketing content, take a look at this blog post that outlines all of the different types you could create to send your MQLs and SALs.

Opportunity

An opportunity is someone who has successfully connected with a sales rep and is in a conversation that's working towards purchasing your product or service.

What do you send opportunities?

At this stage in particular, marketing is supporting the sales process. That may mean *not* sending content separately from the sales team, but rather, arming the sales team with the content their opportunities may request. This content includes case studies and product collateral and any very bottom-of-the-funnel content. Again, visit this blog post, "13 Types of Product Content Sales Needs to Close More Deals" if you're short on this type of content.

Customer

The customer stage is what we're all working toward -- having someone actually purchase your company's product or service and become a happy user. There is plenty of segmentation you can do among your customers: new customers, happy customers, repeat customers, etc., to better target these emails, too.

What do you send customers?

At this stage, a customer likely wants to keep learning from your educational content, but also wants to learn how specifically they can better use your product or service. Case studies are great to send for this, because they both motivate and educate your customers with product- or service-specific tie-ins.

Evangelist

The final -- and often underutilized -- contact type is the evangelist. Evangelists are subscribers that are not potential customers but are fans of your content. This may include press, influencers, job searchers, or even students. Evangelists are fantastic because they will download your content, share it, and possibly even write about you.

What do you send evangelists?

With evangelists, your goals are different - you want them to simply download and share your content. So, in your email communications, encourage them to do just that! Keep them in the loop about all your latest and greatest content (even consider getting them early access) and encourage them to share it with their networks. This will help grow the top of your funnel by expanding your reach and generating more subscribers.

Original Article

5 desafios en el Marketing Online

1) Generar presencia e impulsar tráfico

¿Por qué es un reto? Antes de poder comenzar a generar clientes potenciales para su equipo de ventas para luego convertir en clientes, tenemos que conseguir realmente la atención de au audiencia y hacer que la gente interesada en nuestro negocio, producto o servicio. Muchos vendedores se enfrentan al reto de no tener un volumen suficientemente grande de posibles clientes interesados, mientras que otros simplemente no saben qué canales deben centrar sus esfuerzos en la máxima rentabilidad.

Solución: Con el fin de atraer un mayor volumen de personas interesadas, es necesario generar más conciencia a través de los diferentes canales que tenemos disponibles ¿Estás en las redes sociales adecuadas? (Los más adecuados son aquellos en los que esta nuestra audiencia.) ¿Tenemos un blog de negocios? ¿Vamos a crear contenidos educativos para proporcionar valor a nuestros lectores, ya sea para ayudar a resolver un problema o enseñarles más acerca de su industria? Utilice estas herramientas para ampliar la parte superior de su embudo de marketing, y difundir el conocimiento sobre su negocio. A continuación, puede utilizar el análisis para determinar qué canales están funcionando mejor, y centrar sus esfuerzos en torno a ellos.

2) Focalización efectiva

¿Por qué es un reto? La focalización es un componente clave de todos los aspectos del Marketing. Para ser más eficaz en la selección de beneficiarios, una de las primeras cosas tenemos que hacer es identificar sus los personajes que van a ser compradores para poder tener una idea que los intereses que estos puedan tener - con el fin de que alguien considere siquiera escuchar nuestros mensajes o leer el contenido, este tiene que ofrecer algún tipo de valor para ellos. Tiene que satisfacer una necesidad o deseo de ellos, probablemente para aprender o comprender algo acerca de nuestra industria o aliviar un problema que nuestro producto tiene como objetivo resolver. Y lo más importante,debemos asegurarse de que el mensaje y el valor que estamos ofreciendo son relevantes para nuestro público.

Solución: En primer lugar, desarrollar una imagen detallada de nuestro público objetivo. La mejor manera de entender a nuestro público es la construcción de personajes compradores con estos 3 pasos: 

• Segmento demografíaco 
• Identificar sus necesidades
• Desarrollar perfiles basados en el comportamiento. 

Una vez que hayamos establecido nuestros personajes comprador, determinar lo que cada uno está buscando y cómo puede proporcionar valor a esa persona. La segmentación de la audiencia adecuada nos permitirá orientar el contenido más estrechamente para hacer que nuestro mensaje sea pertinente para cada individual. 

3) Uso de los medios sociales para generar clientes e ingresos

¿Por qué es un reto? Los medios de comunicación social fueron una vez un juguete nuevo y brillante. Pero al principio, muchas empresas no sabían que hacer en las redes sociales.  Todo eso ha cambiado. Ahora la mayoría de las empresas saben que hay un valor de negocio real en la comercialización de los medios de comunicación social, pero no saben cómo convertir el compromiso social en dinero. 

Solución: El futuro del marketing en medios sociales radica en la gestión inteligente de sus clientes sociales potenciales: la capacidad de reconocer los influyentes, grupos de segmentos de usuarios en función de su actividad social y los intereses, y el tiempo y manejar adecuadamente el seguimiento adecuado de comunicación.Comenzar la conversación con información específica y personalizada acerca de la actividad de esa persona. Por ejemplo, "Hola Juan, Gracias por compartir nuestro último ebook en Twitter! Realmente apreciamos su apoyo. ¿Le ha gustado la lectura? ¿Tiene alguna pregunta acerca de lo que podría ayudar a aclarar este punto?" Tal permite una personalización extrema de ventas para conectar mejor con sus clientes potenciales, y convertir más de ellos en clientes al comenzar la conversación con la información que es relevante para ellos. Para obtener más información acerca de cómo segmentar y nutrir sus contactos de redes sociales, descarga nuestro ebook gratis, 

4) Mantenerse al día con las tendencias y estrategias de marketing

¿Por qué es un reto? El marketing ha pasado por muchas transformaciones, sobre todo en la última década. Nuestro enfoque de marketing se ha desplazado de los medios impresos a los medios de comunicación en línea, y hemos sido testigos de la caída de la publicidad directa y llamadas en frío. ¿Por qué? Dado que la tecnología ha introducido nuevas herramientas que hacen que nuestra comunicación con los clientes potenciales de manera más eficiente y eficaz. Los medios sociales han aumentado como plataforma dominante para la comunicación de dos vías y recolección de información. Estos son sólo algunos de los cambios recientes de marketing ha atravesado, y todos los días, estamos viendo más y más cambios - nuevas tecnologías aparecen, se desarrollan diferentes estrategias, las nuevas tendencias surgen. Entonces, ¿cómo estar al día?

Solución: La clave del marketing eficaz es saber dónde está su audiencia, cómo proporcionar valor a los mismos, y cuáles son las mejores herramientas y métodos para hacerlo. Invertir un poco de tiempo a leer sobre los últimos avances en la industria de los blogs de marketing de gran autoridad.

5) Retorno de la inversión

¿Por qué es un reto? Con más y más avanzadas herramientas de análisis disponibles, los vendedores están llevando a cabo a un nivel más alto. Ya no es suficiente con que se haga marketing - usted debe ser capaz de medir y comprender el valor de cada uno de sus esfuerzos en términos de clientes potenciales, clientes e ingresos. Usted necesita demostrar que el retorno de la inversión es lo suficientemente alto como para justificar ese esfuerzo, tiempo y dinero.

Solución: Debemos ser capaz de atar todas las pistas con cliente, Así es como los vendedores pueden demostrar su valía, y entender cómo llegar de manera más eficiente a su público. Circuito cerrado cortes de marketing a través de la imprecisión generalizada de los mitos de marketing y suposiciones y revela datos reales sobre el éxito (o el fracaso) de sus esfuerzos de marketing. Utilice la analítica avanzada de marketing para el seguimiento de las actividades de marketing generación de clientes potenciales, clientes e ingresos. A continuación, seleccionar lo que funciona, y cortar lo que no.

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Pinterest para Empresas.

Cómo convertir tu cuenta Pinterest personal en una cuenta de negocios

Paso 1: Vaya a business.pinterest.com y haga clic en el boton 'Convierte tu cuenta existente'  https://pinterest.com/business/convert/

Paso 2: A continuación, seleccione el "Tipo de Negocio", y actualizar su "Nombre del contacto" y "Dirección de correo electrónico", si es necesario.

Pinterest también le guía a través de la opción "Tipo de Negocio" que es más adecuado para usted, proporcionando ejemplos entre paréntesis al lado de cada tipo. También tenga en cuenta que el "Nombre del contacto" puede ser cualquier persona - no es mostrado públicamente. Para su dirección de correo electrónico, debe utilizar una dirección de correo de la empresa.

Paso 3: Siempre en la misma página, rellene el siguiente apartado: "Información del perfil".

Nada de esto tiene que cambiar a menos que no lo llene la primera vez que configure su cuenta, o si desea hacer cambios. Todo esto se muestra públicamente en su perfil , no aparecerá de forma diferente en su cuenta de nuevos negocios.

Paso 4: Vaya a la sección "Acuerdo", y lea el acuerdo. Entonces, de acuerdo. (O no, supongo, pero yo no te puedo ayudar desde allí.)

Una vez que haya aceptado los términos de Pinterest marcando la casilla de verificación, botón de la "Convertir Cuenta" se vuelve rojo, y se puede presionar para cambiar su cuenta personal Pinterest hasta ahora en una cuenta de negocio!

Nuevos recursos Pinterest y Herramientas para empresas

Junto con estos lanzamientos, Pinterest ha publicado algunos contenidos educativos - vale la pena visitar - que ayudará a las empresas a mejorar el uso de Pinterest

Los estudios de caso Pinterest

Podemos encontrar estos cuando visite business.pinterest.com y se desplácese hacia abajo por debajo. Como se puede ver, Pinterest cuenta con estudios de caso de cinco organizaciones diferentes:

Al hacer clic en el estudio de caso, se ofrece las mejores cosas que hacer en la barra de navegación izquierda. Jetsetter, por ejemplo, habla de cómo:

• Cautivar al público
• Fomentar la exploración del sitio
• Utilice Comités de Grupo

Visiten todos los casos de estudio para aprender lo más que pueda sobre el uso Pinterest como un negocio, y luego hacer un buceo profundo en el estudio de caso que tiene los mismos objetivos de negocio .

Pinterest : Mejores Prácticas

Lo que funciona para las empresas en Pinterest lo podemos contener en cuatro secciones:

• Contar la historia de su marca
• La construcción de una comunidad en Pinterest
• ¿Cómo enviar tráfico a su sitio?
• Cómo analizar su presencia Pinterest para mejorarla

Ejemplo de Pinterest para Negocios en Bahia Blanca

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Anchor Text Will Be Replaced by Co-Citation

La tendencia en subestimar los tiempos, costos y riesgos para terminar tareas de futuras acciones

 La Ley de Hofstadter también es también llamada “falacia de planificación”. Y es bien conocida y documentada por los psicólogos. Es como si nos empeñásemos en engañarnos a sabiendas. Nos consta que siempre nos equivocamos en el tiempo que asignamos a nuestros proyectos. Tenemos la certeza de que siempre subestimamos ciertos procesos o simplemente los preterimos. Pero seguimos haciendo malas estimaciones. A nivel individual y, por supuesto, a nivel de organizaciones.

La falacia de la planificación es la tendencia a subestimar el tiempo para concluir una tarea. Ejemplos de la vida real en política pública, se puede incluir la construcción de la Ópera de Sídney, la cual se desfasó con muchos años con el cronograma planteado.

Una explicación, focalizada, puede explicar porque no se considera los riesgos fuera del proyecto. Las personas formulan planes para eliminar factores que ellos perciben como riesgos fuera de las especificaciones del proyecto. Adicionalmente, ellos pueden eliminar varios riesgos poco probables de alto impacto porque se piensa que no se van a presentar.

Más prosaicamente, los planificadores tienden a centrarse en el proyecto y sobreestiman o no consideran en las tareas tiempo por enfermedad, vacaciones, reuniones y otras eventualidades “overhead” . Los planificadores tienden a no planear los proyectos a un nivel de detalle que permita la estimación de las tareas individuales, como colocar un ladrillo sobre otro en una pared; lo que aumenta el optimismo y la parcialidad prohíbe el uso de indicadores reales, es como tomar el tiempo promedio de colocación de un ladrillo y multiplicarlo por la cantidad total de ladrillos.

Lovallo y Kahneman (2003) han ampliado la definición original de la falacia de planificación desde ser la tendencia en subestimar los tiempos, costos y riesgos para terminar tareas de futuras acciones y al mismo tiempo sobrestimar los beneficios de acciones similares. Según esta definición, la falacia de la planeación no solo resulta de incurrir en demoras, sino también incurrir encostos excesivos y reducir beneficios.

La tendencia en subestimar los tiempos, costos y riesgos para terminar tareas de futuras acciones

 La Ley de Hofstadter también es también llamada “falacia de planificación”. Y es bien conocida y documentada por los psicólogos. Es como si nos empeñásemos en engañarnos a sabiendas. Nos consta que siempre nos equivocamos en el tiempo que asignamos a nuestros proyectos. Tenemos la certeza de que siempre subestimamos ciertos procesos o simplemente los preterimos. Pero seguimos haciendo malas estimaciones. A nivel individual y, por supuesto, a nivel de organizaciones.

La falacia de la planificación es la tendencia a subestimar el tiempo para concluir una tarea. Ejemplos de la vida real en política pública, se puede incluir la construcción de la Ópera de Sídney, la cual se desfasó con muchos años con el cronograma planteado.

Una explicación, focalizada, puede explicar porque no se considera los riesgos fuera del proyecto. Las personas formulan planes para eliminar factores que ellos perciben como riesgos fuera de las especificaciones del proyecto. Adicionalmente, ellos pueden eliminar varios riesgos poco probables de alto impacto porque se piensa que no se van a presentar.

Más prosaicamente, los planificadores tienden a centrarse en el proyecto y sobreestiman o no consideran en las tareas tiempo por enfermedad, vacaciones, reuniones y otras eventualidades “overhead” . Los planificadores tienden a no planear los proyectos a un nivel de detalle que permita la estimación de las tareas individuales, como colocar un ladrillo sobre otro en una pared; lo que aumenta el optimismo y la parcialidad prohíbe el uso de indicadores reales, es como tomar el tiempo promedio de colocación de un ladrillo y multiplicarlo por la cantidad total de ladrillos.

Lovallo y Kahneman (2003) han ampliado la definición original de la falacia de planificación desde ser la tendencia en subestimar los tiempos, costos y riesgos para terminar tareas de futuras acciones y al mismo tiempo sobrestimar los beneficios de acciones similares. Según esta definición, la falacia de la planeación no solo resulta de incurrir en demoras, sino también incurrir encostos excesivos y reducir beneficios.

The srping of the 3rd year.

The srping of the 3rd year.

How much money do you need

What should everyone know about economics?

Economics has two main streams - Microeconomics and Macroeconomics. 

Micro deals with customer behavior, incentives, pricing, margins, etc. Macro deals with broad economies and larger things such as interest rates, Gross Domestic Product (GDP) and other  stuff you see in the business column of a newspaper. Micro is more useful for the managers and macro is more used by investors. Except for points 2 & 3, 

Macroeconomics in these points.

Law of Supply & Demand: This is the founding block of economics. Whenever supply of something increases its price decreases and whenever demand increases price increases. Thus, when you have excess production of corn, food prices decrease and vice versa. Think of this intuitively. You will find its applications in 1000s of places. 

Marginal Utility: Whenever you have more of something its use for you diminishes. Thus, a $100 would be more valuable when you earn $1000/month than when you earn $1 million/month. This is widely used in setting up prices. 

Gross Domestic Product (GDP): This is the fundamental measure of the size of an economy. This is conceptually equal to the sum of incomes of all people in the country or sum of the market value of all goods & services produced in that country. Right now US is the biggest economy in terms of GDP at around $14 trillion. That means, $14 trillion of value is produced in the US every year.

Growth rate: The growth of an economy is commonly measured in terms of GDP growth rate. Since GDP is a measure of national income, this growth rate is a rough proxy for how an average person's income grows every year. 

Inflation: You already know that the price of most products now are higher than in your grandfather's time. Inflation (measured in percent) is measure of how much a bunch of products have increased in price from last year. In mature economies, annual inflation is around 2% - that means on an average the prices of stuff goes up by 2% every year. The fundamental role of central banks is to manage this rate and keep it to a low positive number. Here are  the 100 year inflation numbers in the US. 

Interest Rates: When you loan money to somebody, you expect something extra in return. This excess is called the interest. Interest rate is a positive number that measures how much excess you will get. There are bunch of rates here. In the short term, this rate is usually set by the Central Banks. Right now it is close to zero. In the long term, this is set by the market and is dependent on inflation and the long term prospects of the economy. The mechanisms in which the central banks control the short term rates is called monetary policy.

Interest Rates vs. Inflation vs. growth: There almost an inverse relationship between interest rates & growth and interest rates also can affect inflation directly. Thus, when you increase interest rates inflation tend to come down, along with growth. One is good and other is bad. Thus, the constant tension on setting the interest rates. In the US, Federal Reserve sets the short term rates and one of the most watched economic news.

Fiscal Policy: Government can control the economy in a big way by adjusting its expenditure. The group of mechanisms using expenditure form the fiscal policy. When government spends more it can lead to more demand and that means more price increase. This means both high growth and high inflation. And it works in the reverse too. Thus, governments try to spend more during periods of low growth & low inflation and cut spending during periods of high growth & high inflation.

Business cycle: Economies have their periods of booms and bust in cycles of approximately 7 years long. At the start of the cycle it is a boom, then it gets to the top, then...

The single most valuable lesson you've learned in your professional life

Mentoring new hires.

Mentoring (and really managing) is an extremely high-leverage activity.  Over the course of a year, an employee will spend somewhere between 1880 to 2820 hours working (assuming 47 work-weeks and somewhere between 40-60 hours per week working).  Spending 1 hour every day for a month (20 hours) mentoring or training a new hire may seem like a lot of time, but it represents only about 1% of the total time the new hire will spend working his/her first year and yet can have a significant influence over the productivity and effectiveness on the other 99% of those hours.

Building tools and automating repetitive work.  

Coming from a software engineering background, one high-leverage activity that I tend to do is to build tools that reduce manual, repetitive work. I'm a little biased, but I'm a firm believer that everyone would benefit knowing a little bit about coding (see Computer Programming: Should most young people learn to code?), primarily because there are many fields not traditionally associated with computer science where a mindset of automation would have huge efficiency gains.  Don't do what a machine can do for you.

Invest in learning and in continuously improving.  

This falls in the bucket of "important and not urgent" tasks that Steven Covey describes in his time management matrix in The Seven Habits of Highly Effective People [4, 5].  Learning never seems like an urgent task, and it's easy -- if you don't budget time for it -- to allow unimportant interruptions to dictate your schedule.  However, learning is what lets you improve your work productivity and increase the opportunities available, so it's a big high-leverage activity.

Actively prioritizing tasks based on estimated impact. 

 Deciding what I should work on next that would be the highest impact requires regularly reviewing (I try to do this at least weekly) what needs to get done and having the data to guide the decision-making.

Holding tech talks and writing guides to bring new hires on board. 

 Inspired by Google's training regimen, codelabs are documents that explain core software abstractions and concepts that we use, discuss the rationale for why we designed and used them, walk through the relevant code in the codebase, and provide a set of exercises to solidify understanding.  These took many people on the team many hours to write, but they provide a scalable and reusable resource that allow new hires to start on a consistent foundation and cut down the amount of time that each individual mentor needs to spend teaching the same concepts.

Pushing back on meetings without an agenda or meetings that you don't really need to be a part of.  

Poorly run meetings are negative leverage because they waste people's time.  Avoid those.  A corollary to this is defining and setting agendas for meetings that you hold so that you don't waste other people's time.

Spending time on interviews and improving interview processes.  

Conducting interviews is a huge amount of work.  Interviews interrupt your workday, and the hours spent talking with candidates, writing up feedback, and debriefing all add up to considerable amounts.  However, making sure that we're hiring the right people, that we have a good process in place,  and that people we hire are people that I would be excited to work with is essential to building a strong team and a strong product.  There have been many weeks where I've interviewed 4 candidates per week, and I think my personal record during the height of the recruiting season was doing 20 interviews in 20 consecutive workdays.

 

Smart people can still be:

• stubborn and not willing to accept that they are wrong
• apathetic and not care enough about what really matters
• lazy at times and not put their heart into work
• pushovers and let more assertive and confident people steer the ship in a less than excellent direction
• myopic (figuratively) and lose sight of the larger picture
• negative and not see how much progress they've made
• selfish and not be team players
• narcissistic and obsess over their greatness

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¿Qué tengo que saber para poder operar en la plataforma de MercadoPago?

Una vez que hayas generado tus primeras ventas en tu tienda, podrás ver tu dinero disponible en tu cuenta de MercadoPago. Por eso, es importante que conozcas alguno de los tips más importantes para operar en la plataforma. Te contamos paso a paso cómo hacer para configurar tu cuenta, verificar tu saldo disponible y realizar transferencias de dinero. 1. ¿Qué es MercadoPago? 2. Una vez que realizo una venta, ¿cuándo tendré mi saldo disponible? 3. ¿Cómo me convierto en usuario profesional para disponer en 2 días de mi dinero? 4. ¿Cómo configuro mis preferencias para retirar mi dinero? 5. ¿Cómo transfiero el dinero a mi cuenta bancaria? 6. ¿Cómo visualizo mis facturas de MercadoPago? ¿Qué es MercadoPago? Una vez que realizo una venta, ¿cuándo tendré mi saldo disponible? Podrás retirar tu dinero entre 12 y 21 días después de que se haya acreditado el pago. Si eres usuario profesional, tu dinero estará disponible a los 2 días después de que se acredite, sin importar el tipo de operación. Tu dinero en 3 pasos: Cuando se acredita un pago, ya será parte de tu dinero en cuenta Luego se libera y podrás disponer de tu saldo. ¡Y listo! Si quieres lo retiras a tu cuenta bancaria. ¿Cómo me convierto en usuario profesional para disponer en 2 días de mi dinero? Cumplir con al menos uno de los siguientes requisitos: Tener 30 puntos en MercadoLibre con 94 % de calificaciones positivas sobre el total de las calificaciones. Tener 30 puntos por cobros en MercadoPago. Pagar un cargo de verificación de $ 100. ¿Cómo configuro mis preferencias para retirar mi dinero? Cuando quieras agregar una nueva cuenta bancaria: Ingresa a Mi Cuenta > Datos de Mi Cuenta> Información Bancaria>Preferencias de retiro. ¿Cómo transfiero el dinero a mi cuenta bancaria? Para poder retirar dinero, debes tener saldo disponible. Ingresa a Cobros > Retirar dinero de MercadoPago y elige el monto que deseas retirar. Dentro de los 3 días hábiles recibirás el dinero. Es importante aclarar que únicamente puedes hacer transferencias a cuentas bancarias del país en donde se encuentre registrada tu tienda. ¿Cómo visualizo mis facturas de MercadoPago? Ingresando a tu cuenta de MercadoPago, podrás acceder al listado de facturas online que te emitimos por nuestra comisión. Podés acceder a las mismas desde Mi Cuenta > Movimientos de Mi Cuenta > Listado de facturas online

¿Cómo registrar y delegar tu dominio a MercadoShops?

MercadoShops te permite tener tu tienda con tu propio dominio, es decir: en lugar de utilizar el subdominio que te ofrecemos “nombre-de-mi-negocio.mercadoshops.com” utilizar tu nombre exclusivo en la web “nombre-de-mi-negocio.com“. Te recomendamos aprovechar esta funcionalidad y utilizar un dominio propio para darle más profesionalismo a tu tienda, utilizando tu nombre “exclusivo”. Si no tenés conocimientos técnicos y las palabras “dominio” y “delegación” suenan amenazantes, aquí te facilitamos dos guías paso a paso para que puedas realizar el proceso sin problemas: ¿No registraste tu dominio todavía? Podés registrar tu dominio “.com.ar” de forma gratuita, sin necesidad de contratar un servicio de hosting y luego delegarlo a tu MercadoShop. Mirá cómo a continuación ¿Ya tenés tu propio dominio? Mira cómo delegarlo a tu MercadoShop.

Why Marketers Must Optimize Emails for HTML AND Plain Text

 Most email service providers (ESPs) today allow marketers to easily draft visually striking HTML emails using simple WYSIWYG ("What You See Is What You Get") editing tools, making it all too-easy to dismiss traditional, plain text emails as un-important. But if you think plain text emails are a thing of the past, you might want to think again. Plain text still has its place in the email world, so before you completely discredit its importance to your future email marketing sends, keep reading. We'll discuss the importance of drafting emails that render well in both plain text and HTML, as well as our top tips for designing both HTML and plain text versions of your emails.

Why You Shouldn't Ignore Plain Text

Sure, it's tempting to create fancy HTML emails, especially considering you don't need to be a developer these days to do it. But according to email service provider MailChimp, there are five great reasons why you still need to consider plain text.

1) Some Browsers, Email Clients & Mobile Devices Can't Handle HTML

As the infographic reminded us, because of factors like bandwidth and functionality, not all email clients, browsers, and mobile devices that support email are sophisticated enough to display formatting like HTML properly. When marketers fail to optimize their email for both versions, what happens is a broken design and an undecipherable, ineffective email. 

2) Some People Prefer It

Plain and simple. Some people would rather avoid all the bells and whistles and just read the message. While many email clients allow you to make HTML email the default setting, some also enable users to only view emails in plain text. Not solving for this type of email subscriber puts marketers at risk of alienating a portion of their subscriber base.

3) Some Email Types Lend Themselves to Plain Text

Creating HTML emails -- even using simple tools like WYSIWYG editors -- understandably takes more time than creating plain text emails. Because of the extra time and effort it takes a marketer to draft a good-looking HTML email, there are some times when it just isn't worth it. For example, if you send simple, daily email alerts with content such as news feeds or quick links, or if you send email very frequently, plain text is a more efficient way to go.

4) SPAM Filters Like to See Plain Text

When a SPAM filter sees an HTML email without a plain text counterpart, it's more likely to suspect the email to be SPAM, since it's an indication of a "lazy spammer." In other words, failing to include a plain text version of your email is a red flag to SPAM filters.

5) It's Safer for Transactional Messages

When HTML emails include click trackers, it's not uncommon for email clients to warn recipients against "potential privacy threats" or a potential "phishing attempt." Therefore, when sending transactional emails, stick to plain text emails, or you could put yourself at risk of a damaged reputation.

Luckily, most popular email service providers -- including HubSpot's email tool -- enable marketers to edit and customize both the HTML and plain text versions of their emails, making it unnecessary to completely give up the visually appealing benefits of HTML emails for the sake of plain text.

And even if your email service provider doesn't require you to create a plain text version when designing an HTML email, it's a best practice to create a plain text version regardless, for all of the reasons we just mentioned above. When you optimize both HTML and plain text versions of your email, you ensure that anyone can read it, regardless of their default settings, email client, browser, or mobile device's capabilities. That being said, there are still a few things you should keep in mind when creating each version of your emails.

Tips for Designing HTML Versions of Email 

1) Assign Clear Alt Text to Images

As we saw with the Groupon example above, even if your recipients' email client does support some HTML formatting, it may not always take kindly to images in email. Try to avoid image-heavy emails, and when you do include images, be sure to tag the image with alt text that clearly denotes what the image is. It's not uncommon for the alt text to show up in place of the image, and when this is the case, it's helpful to give recipients an idea of what the image was supposed to portray.

2) Make Sure Email is Comprehensive Without Images

To piggy-back off our last tip, avoid using images to display important information. As a general rule of thumb, think about how your email would look if the images didn't display. Would your recipients be able to obtain the same information as they would have if the images did display? If not, re-think your email. If you include a call-to-action (CTA) image button as we did in the HubSpot example earlier in this post, include a text-based CTA in the post as well. Failing to do so will mean you'll take a hit in the traffic and/or leads you were hoping to generate from the image CTAs in your email if they fail to render.

3) Avoid CSS in Emails

CSS, or Cascading Style Sheets, is a type of coding language that is more complicated than HTML. Because not all email clients/browsers accept the same codes, and because email doesn't tend to be as sophisticated as a web browser, including CSS in email tends to be a recipe for rendering disaster. For more information about how different email clients support CSS, see this overview from CampaignMonitor.

4) Use Plain Text-Style Bullets

In addition to images, another element that tends to break in HTML email renderings are HTML-style bullets.

You know, those nice-looking

rounded or square bullets

that look like this?

So rather than running the risk of invisible or wonky bullets, use a plain text alternative such as asterisks (*) or dashes (—) that are more likely to show up no matter what.

5) Don't Copy & Paste Text From Other Word Processors

Oh, the formatting horror! Raise your hand if you've ever suffered the frustration of copying and pasting text from a Word document into your ESP. I know mine is raised. Doing so carries over formatting from within the word processor, and funks up the text within your ESP. Your safest bet is to start from scratch and craft copy directly within your ESP.

6) Be Wary of Dark Background Colors

While blocks of color can add a pretty design element to your email, be careful. Say you decided to create your entire email -- or just a section -- with a dark gray background. To make the text readable, you selected white as your font color. Now what happens when your recipient's email client doesn't render that background color? Invisible text! Lesson: the visibility of your email's copy should never depend on the background color of your email.

7) Always Include a Link to the Web Version

Many ESPs will enable you to create a web-based version of your email. Include this link in your email send. That way, if the images or anything else isn't rendering properly for your recipients, they can easily click over to the web-based version and see exactly what you intended.

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/32643/Why-Marketers-Must-Optimize-Emails-for-HTML-AND-Plain-Text-Infographic.aspx#ixzz2AStPnLZL

More Landing Pages Means More Conversion Opportunities

 Quite simply, the more landing pages you have on your website, the more opportunities you have to convert site visitors into leads. There's also a huge SEO benefit to having more landing pages, which can have an impact even before visitors land on your website. Think about it: The more landing pages you have, the more landing pages will be indexed in search. And if a searcher stumbles upon a search result that directs them straight to one of your landing pages, you'll have essentially cut out the extra step of a visitor perusing your site and needing to click on a call-to-action to get to that same landing page. In other words, the pathway from discovery to conversion has much less friction. And do you know what happens when there's less friction? You generate more leads.

2) More Landing Pages Means More Variety

You've all heard that saying, "variety is the spice of life," right? Yep -- it applies to marketing, too. Consider it from your visitors' perspective. Say you're visiting a business' website, and you surf on over to its "Resources" section (you know, where a business might organize all its offers and their respective landing pages). Now let's also say that "Resources" page only features 5 -- or even 10, according to the research cited above -- offers because, well, those are the only offers this particular business has available. And maybe none of those offers really appeal to you, because well ... there's just not enough variety. So you go on your web browsing way, abandoning the site without converting on anything. And hey, the same thing will happen if that business only has CTAs for a few offers placed throughout your website or promoted via their other marketing channels. If none of them tickle your fancy as a visitor, you're probably not going to convert.

In a nutshell, don't let this happen to you. Creating more landing pages means you'll have a wider variety of offers for your visitors to convert on and for you to promote, which leads us to reason number three ...

3) More Landing Pages Means More Marketing Collateral

The more landing pages you have, the more offers you'll have to fuel the rest of your inbound marketing efforts. Remember, content is the heart and soul of any successful inbound marketing strategy. Without it, you'd have nothing to email your contacts, nothing to share with your social media fans and followers, nothing to promote through your website calls-to-action, nothing by which to get found and rank for your keywords in search. The more offers -- and landing pages to house those offers -- you have, the more (and more effective) inbound marketing you can do. And because reason number two (variety) is also a big factor in this, the more landing pages you have, the more prospects you'll be able to capture as leads for your business.

4) More Landing Pages Means More Targeting Opportunities

Segmentation matters -- and not just when it comes to email marketing. But when you identify various different buyer personas and segments within your audience, you have the opportunity to better appeal to those different audiences' interests and needs with more targeted and relevant offers. And to leverage this savvy thinking, face it: You need more landing pages. So what naturally ends up happening for marketers who build up a big arsenal of 40+ landing pages, is they start to create more segment-specific content that, because it's highly relevant to different parts of their audience, is much better able to convert visitors into leads.

How to Increase the Number of Landing Pages on Your Site

"I get it, I get it: More landing pages is better. But how can I go about cranking out more of those bad boys?" So glad you asked! 

1) Invest in a Landing Page Creation Tool (And Control Over Your Website)

Let's address one of marketers' biggest landing page creation roadblocks first. According to MarketingSherpa's Landing Page Handbook (2nd edition), the number one reason businesses don't use landing pages is because their marketing department doesn't know how to set them up, or they are too overloaded. If you're nodding your head in agreement, you absolutely positively need to invest in a tool that enables you to quickly and easily create optimized landing pages. This involves taking control of your website, so if it takes you weeks to get a landing page created (or even just edited) because you have to go through some third party resource like a webmaster to make changes for you, put an end to that as soon as possible. Inbound marketing requires agility, and you'll never become an agile marketer if you're dependent on someone else to get things done for you. Plus, I hear HubSpot has a pretty sweet and easy-to-use Landing Page tool (*wink wink*).

2) Create More Offers

I'm just gonna give it to you straight. You can't just go around slapping together a ton of new landing pages, no matter how motivated you are to reap those "more is better" results. You're going to need offers (and good ones, at that) to go along with them. Keep in mind that landing pages are simply the gateways for your marketing offers, so in order to increase your site's number of landing pages, you need to increase offer creation, too. And don't get me wrong, this is going to take you some time and effort, but it's also absolutely necessary if you want larger gains in lead generation.

Before you start creating new offers, take a look at the offers you already have, and identify where you might have some holes. Do you have offers to suit prospects at each different stage in your marketing and sales funnel? Do you have offers in a variety of different formats (e.g. webinars vs. ebooks vs. templates vs. videos, etc.)? Do they cover various different topics your target audience cares about? Once you've identified what your holes are, then you can start filling in the gaps. To learn more about offer creation, check out this blog post about how to create marketing offers that don't fall flat.

3) Tweak the Offers You Already Have to Cater to Individual Personas

Okay -- so you're going to have to create a bunch more offers to leverage the lead-gen power of an increase in landing pages. But here's a little saving grace: not all of these offers need to be created from scratch. In fact, if you already have a few general offers on your hands but also know that you have a few different buyer personas that you market to, one great way to increase your number of offers (and as a result, landing pages) is to tweak your existing offers to cater to each of your different personas. As you're doing this, reposition the content and create a landing page that caters to that persona's individual needs, problems, and interests; adjust the offer's formatting, depth, and length; modify language and tone; and incorporate industry/persona-specific examples -- all of which we elaborate on in this very post about how to tailor offer content to suit individual personas.

And once you have a variety of persona-specific marketing offers, then you can segment your prospects by persona and nurture them with the right offers through tools like email marketing, or dynamic CTAs on your various web pages. 

4) Repurpose Content You Already Have

While we're on the topic of tweaking existing content, don't overlook the fact that there are a lot of different ways to create new offers using content you already have, saving you the time and effort of building a brand new offer from the ground up. Some great offer ideas pulled from our article, "The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers" include creating a blog bundle by pulling together a compilation of your best blog posts around a given topic, making a data compilation of interesting industry research and data you've already collected, turning an educational PPT presentation you've given into a downloadable PDF or a live webinar, recording an interview, creating an FAQ-driven ebook, etc.

Original Article

Dropshipping

Si todavía no has oído hablar de este término y, sobre todo, si estás pensando en armar una tienda online, deberías leer con mucha atención este post. 

De forma resumida se puede decir que el dropshipping es una manera de armar negocios online o e-commerce, cuya principal característica es que no se requiere tener tienda física, ni stock, ni realizar una gran inversión en cuanto a papeleo y demás asuntos que sí que hay que llevar a cabo en un negocio tradicional. 

Aca estan los aspectos fundamentales para un buen Dropshipping

Atención al cliente

Debido a que la entrega de su producto está fuera de su control, puede encontrarse con

problemas de atención al cliente cuando no recibe su producto a tiempo. Cuando usted

maneja el stock de sus artículos, siempre puede asegurarse de que sus productos serán

entregados en el momento oportuno.

Al acordar el envío, el control de las devoluciones puede ser una molestia enorme

también. A pesar de que sus clientes están comprando realmente sus productos desde la

góndola minorista, usted es responsable de tratar con los objetos perdidos o rotos. Una

vez que reciba una devolución, tendrá que negociar con el proveedor minorista la forma

de manejar el producto devuelto.

El peligro real de este tipo de envío y ventas, es que usted no tiene absolutamente

ningún control sobre la calidad o la entrega de sus productos. Sobre todo cuando su

tienda se encuentra en sus primeras etapas y tratar de establecer una reputación, es

absolutamente crucial que usted entregue y de soporte y así satisfacer a sus clientes.

Los márgenes de beneficio son menores

En el “Drop Shipping”, la ganancia que se obtiene es la diferencia entre su precio de

venta y el costo mayorista del artículo. Dado que el proveedor minorista tiene la carga

del inventario y otros costos relacionados, su costo de los bienes será mucho mayor que

si usted fuera a comprar esos mismos productos a granel y almacenarlos en su tienda.

Por supuesto, almacenar sus propios productos conlleva un riesgo mayor si sus artículos

no se venden por lo que es definitivamente algo a evaluar. Este riesgo, sin embargo está

un tanto atenuado si decide vender un producto que no se vuelve obsoleto.

Competencia

Dado que es tan fácil de lanzar un sitio web y colocar elementos de una variedad de

fabricantes, la competencia será feroz. Muchas de estas compañías de “Drop Ship”

ofrecen una variedad de fotografías muy buenas de sus artículos que se ofrecen sin

costo para que se usen en su sitio web. Puesto que todos tienen acceso a estas fotos, las

fotos del producto serán idénticas a las de sus competidores por lo que es más difícil de

diferenciar su sitio.

Resumen

De las 3 razones anteriores, la atención al cliente es la más importante. Cuando usted

está tomando una decisión de si conviene revender o almacenar sus propios artículos,

considere si quiere tener en pleno control de su propio destino o si desea poner en

juego su reputación siendo un proveedor de terceros. Muchas tiendas en línea aplican

un enfoque híbrido. Para sus artículos más populares, mantienen una pequeño stock

listo para enviar y para sus artículos menos populares, especifican un plazo más largo y

tramitan el envío directamente al cliente final.

Post by Agencia365

Estadisticas de Google.

Facebook: Ejemplos para incrementar tus seguidores.

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MercadoShops: “Data Fiscal” en mi tienda

Argentina: ¿Cómo incluir el “Formulario Nº 960/NM – “Data Fiscal” en mi tienda? Posted: 24 Oct 2012 10:31 AM PDT Ver también: Nueva disposición de la AFIP: Formulario Nº 960/NM – “Data Fiscal” Cuando sigas los pasos para descargar tu QR, verás que la AFIP te brindará un Banner HTML. Para poder insertarlo en tu tienda, sugerimos agregarlo como imagen en tu página “Quienes Somos”. Mirá cómo: 1. Con el Banner HTML en tu pantalla, tendrás que copiar la URL que se encuentra subrayada después de las siglas: img src= como ilustra la foto. Atención: Cuando copies la URL no incluyas las comillas. 2. Cuando hayas copiado la información mencionada pégala en tu navegador, presiona enter y verás una imagen como esta: 3. Posiciona el mouse sobre la imagen, haz clic derecho sobre ella y luego clic en Guardar imagen como. TIP: Guarda la imagen en donde luego puedas encontrarla con facilidad, por ejemplo, tu Escritorio. Cuando hayas guardado tu imagen, ya estas listo para cargarla en tu tienda. 4. Para ello ingresa a tu administrador y haz clic en: Configuración> Páginas > Quienes Somos > Editar 5. Desde la sección fotos, podrás subir la imagen del QR haciendo clic en “subir imágenes” y seleccionar la que habías guardado en el paso anterior. Haz clic en guardar. 6. Listo, en tu tienda se verá de este modo:

Argentina: Nueva disposición de la AFIP: Formulario Nº 960/NM – “Data Fiscal” Posted: 24 Oct 2012 10:31 AM PDT Ver también: ¿Cómo incluir el “Formulario Nº 960/NM – “Data Fiscal” en mi tienda? A partir Septiembre de 2012, los sitios “web” de los contribuyentes y/o responsables de Argentina que realicen operaciones de venta de cosas muebles, locaciones y prestaciones de obras y/o servicios por cuenta propia y/o de terceros necesitan incluir un nuevo dato en sus sitios. Deberán colocar en un lugar visible de su página principal, el logo “Formulario Nº 960/NM – “Data Fiscal” en el formato QR. ¿Ok, que tengo que hacer? 1. Ingresa a http://www.afip.gov.ar. 2. Selecciona la opción “Acceso con Clave Fiscal” e informa tu CUIT y Clave en la AFIP. 3.  Selecciona el servicio “Formulario 960 N.M.” e informa la URL de tu página web, en el recuadro disponible a tal efecto. Debe ingresarla con el siguiente formato: http://www.nombre-de-mi-tienda.com.ar (por ejemplo). 4.  Como consecuencia, aparecerá en pantalla el código HTML que debe publicar en tu MercadoShop. Este código HTML contiene un logo y el acceso a la información sobre su empresa. 5. Listo. ¿Qué es un “QR”? Un código QR (“Quick Response” o “Respuesta Rápida”), se trata de una matriz de puntos Bidimensional, que además es unívoca. Cada contribuyente tendrá un código QR distinto por cada punto comercial que tenga declarado. ¿Cómo leer un “QR”? El código “QR” no requiere de un lector especial: una simple cámara de un celular de última generación – o dispositivo similar – con conexión a “Internet”, es capaz de interpretar el código por medio de software gratuito. Ejemplo de Data Fiscal QR: Manual oficial ¿Cómo obtener mi  “Formulario Nº 960/NM – “Data Fiscal”?