5 Landing pages -- and the lead-capture Forms Musts

Match the Headline of the Landing Page to its Corresponding CTA

Less is more

Only Ask for the Information You Really Need

Consider Whether "To Submit, or Not to Submit?"

That is the question most of your visitors are probably asking. That's why one simple yet effective way to increase form conversion rates is to avoid using the default word "Submit" on your form button. If you think about it, no one wants to “submit” to anything. Instead, turn the statement into a benefit that relates to what prospects will be getting in return. For example, if the form is to download a brochure kit, the submit button should say, “Get Your Brochure Kit.” Other examples include “Download Whitepaper,” “Get Your Free Ebook,” or “Subscribe to Our Newsletter.” Here's another helpful tip: Make the button big, bold, and colorful, and make sure it looks like a button, which is usually beveled and appears “clickable.”

Reduce Anxiety With Proof Elements

Make the Form Appear Shorter