Facebook Ads: How to Conversion Measurement

Conversion measurement is currently available in power editor, the ads manager, and to API partners. Here's how to get started:

1. Click on the conversion tracking tab in power editor in Chrome (www.facebook.com/ads/manage/powereditor/) or on the conversion tracking link on the left hand nav in ads manager (www.facebook.com/ads/manage)
2. Create your conversion tracking pixel(s) and implement it on your conversion page(s)
3. Once the pixel has been placed on your website, create ads and select “track conversions on my website for this ad”
4. Set a budget and choose optimized CPM to deliver the ad to people most likely to convert

Conversion measurement and optimization can be used on all Facebook ads and sponsored stories, and in combination with any targeting capabilities. Facebook conversion measurement is also the only solution that can report when a user views an ad on one device (e.g. mobile phone) but converts on another (desktop computer), which is useful for cross-platform ad campaigns.