domingo, 1 de mayo de 2011

Top 9 variables to maximize your linking strategy

In order to maximize your linking strategy for your top keyword phrase, it is useful to take a look at what makes up a high-quality link. Here are the top variables to keep in mind when you begin to execute your strategy. 

1.Your keyword phrase must be in the Anchor Text from external links pointing to your landing page, which needs to topically be about your product or service. 

2.The quantity of external links pointing to your landing page is a search relevancy variable. The more links pointing to you, the more important you are. 

3.The quality of external links pointing to your landing page is important. If the link exists as part of a content-rich page, this is even better. 

4.The in-bound links pointing to your landing page need to come from a wide variety of websites. Having a thousand links coming from just two websites is of low value. 

5.The Page Rank of the page where the link originates is very important. The higher the Page Rank the higher quality the link will be. 

6.In-bound links to your landing page that come from topically relevant websites are of higher value. 

7.Links from third-parties that point to your in-bound links is a quality factor. If lots of high-quality sites are linking to the websites that are linking to you, the links will be of higher quality. 

8.Links from pages that are just one or two clicks from the referring home page are more valuable than links that are buried seven levels deep. 

9.In-bound links that are tagged as “no follow” are of no value to you. 

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