Five ways to use Facebook to build your Pinterest following.

#1: Get a Pinterest Tab for Your Facebook Fan Page

The easiest thing to do is just go to Woobox and create a Pinterest tab for your Facebook fan page.

Easily get a Pinterest tab for your Facebook fan page from Woobox.

It’s very simple to do and requires little to no technical skills. Within minutes, you can have your Pinterest account in front of thousands of your fans! This way, whenever people come to your Facebook page to either check out your latest posts or learn more about you, they can also see that you are on Pinterest.

The Pinterest tab allows fans to view all of your boards and even your pins while staying on the Facebook platform. They will not be transferred over to Pinterest until they try to repin or comment on one of your pins.

Within just a few clicks you can easily create a Pinterest tab for your Facebook fan page.

Inside the Pinterest tab as seen on the Facebook fan page.

#2: Post Pinterest Links as Updates on Your Facebook Page

There are a few different ways to use your Facebook status updates to promote your activity on Pinterest.

One way to build your follower base is to share the direct link to your Pinterest page as a status update and tell your fans WHY they should follow you on Pinterest.

What helpful information or cool contests will they have access to? Are there exclusive promotions? Why should they follow you on Pinterest AND Facebook?

Example post of a Facebook status update promoting a Pinterest business account.

The more specific you can be about the type of value you are creating for your followers on Pinterest, the more likely your fans will join you there too.

#3: Promote Specific Boards on Your Facebook Page

On Pinterest, people can choose to either follow all, or just a few, of your boards.

Because of that feature, you may find success promoting specific Pinterest boards on your Facebook fan page.

I recommend you promote a few different boards throughout the week.

That way, you have the opportunity to showcase your Pinterest account to a wider audience on Facebook, and you can introduce them to the diverse areas of value shared on your Pinterest page.

There are two ways you can promote a specific Pinterest board on Facebook.

• Update your status by uploading an image of a pin to Facebook. Add a description and include a link to the board on which that pin is featured.

Example Facebook post promoting a particular Pinterest board.

This works well if you have a really compelling image, because it will be granted more space on the Facebook newsfeed than a link.

• Post the link to your Pinterest board as part of a status update. An image of one of your pins on that board will be automatically generated.

Generate a full board preview (photo and all) by posting the board's direct URL .

Posting the link will also automatically include the text in your board description.

Make sure that you add proper descriptions of the content when setting up your boards. I’m always amazed by how few people take advantage of this opportunity.

Look how brilliantly realtor Raj Qsar utilizes this space for his branding purposes.

His board description reads:

“Raj Qsar & Premier Orange County Real Estate – is one of the most dominant Real Estate Teams in the Orange County Real Estate Market. For over 15 years Team Raj Qsar has held the philosophy to give the best service and most qualified advice to both buyers & sellers.

Implementing honesty and integrity at the highest level possible and to enjoy the entire process along the way. We are truly passionate about real estate.”

Take advantage of the description area below your board titles for adding value to your brand and board.

To add a description to one of your boards, simply click Edit Board and fill in the Description field.

Add a description to your board by clicking the "Edit Board" button at the top of your Pinterest board page.

#4: How to Promote a Particular Pin

Sometimes the best way to really serve your Facebook community is to highlight the value that you are providing in one particular pin.

This is a great way to get maximum exposure when pinning your own original content. Remember these posts can and will be shared across Facebook by your fans.

The same two strategies apply here, as they do to promote a specific board above. You can either upload the image of the pin as a status update (or include a link in the image description), or you can just include the direct link to the pin in your status area.

Promote a particular pin by pasting the pin's direct URL into your Facebook status update.

When you post a direct link to a pin as a status on Facebook, the following information will be automatically added and visible:

• The image of your pin
• The name of the board that includes the pin
• The caption that has been added to your pin

So make sure you have fully optimized both your board title and caption for maximum impact. Focus on creating intriguing board titles and including a further explanation of value in the caption.

#5: Promote Your Pinterest Contests on Facebook

Contests and promotions are becoming all the rage on Pinterest. They are a very effective way to quickly add a lot of new followers and drive a ton of traffic to your site.

Unlike Facebook, there are no real restrictions regarding the way contests are promoted and hosted on Pinterest. A great way to leverage both platforms is to promote your Pinterest contest on your Facebook fan page.

Example of how Bergdorf Goodman promoted their Pinterest contest on their Facebook fan page.

Agencia 365

The best way to test multiple landing pages for your adwords campaign

Google wants to see a clear relationship between the specific keywords in each Ad Group, and the specific landing page you're using. 

So based on the specific keywords in each of your tightly-focused Ad Groups, do you really have those specific keywords on your home page? 

Most Adwords campaigns go awry in the setup. You should have a separate Campaign for: 

1. Search only 

2. Display only (if you're going to consider using the Display Network) 

3. Mobile 

Within each Campaign, you want to set up multiple Ad Groups, each tightly focused around highly related keywords. And each of those tightly-focused Ad Groups needs a landing page that reflects that tight focus of keywords. (You'll actually pay more on clicks if you don't use the keywords you're bidding on in your landing page.) 

Google will not penalize you for using your home page as a landing page, but your results likely will. 

By testing landing pages, you are also saying: 

- I think my ads are as great as they can possibly be, and I've tested all the possible variations to improve Click-Through. 

- I've run Adwords long enough to know that my Click-Through volume will be enough for a statistically-valid test between 4 different landing pages. 

- My challenge is conversion; I know my ads are effectively driving traffic, based on the effective click-throughs I've been getting. But I want to see if I can improve conversion once I get the traffic there. 

If you haven't tested your ads yet, I'd start there. It doesn't make sense to spend a lot of time and money creating multiple versions of a landing page if you don't yet know how much traffic you'll be driving there. 

And unless you're selling only one product (so your home page is tightly focused on that one product), it's unlikely your home page will be an effective landing page. Even with a single product, your navigation choices and other information on the home page are likely to distract your visitors and depress conversion.

Agencia 365

Recycle Content

1. Use Ebook Excerpts for Blog Articles, and Vice Versa

Hurting for blog content? Grab an excerpt from one of the ebooks you've published, and repurpose it as a blog post. Recycling ebook content is a great tactic for pulling together a quick post in a time crunch, and it's also a fantastic way to promote your ebooks again. Similarly, you can use the same concept when creating ebooks. Have a series of already-written blog articles on the same topic that can be bundled into an ebook? Even if you have just one article that can make up a section of the ebook you're creating, you'll save some time and effort.

2. Update Old Content

Let's face it: things change. Could some of your older posts use updating? If there is a new development or new advice you can share on a topic you've written about in the post, take the old post, make some adjustments and additions, and publish it as new. The core of the post will likely still be valuable; it may just need a few tweaks to appeal to today's audience. Another trick is to do some analysis to identify your top-performing blog articles. If you notice that a blog article isn't as up-to-date as it could be but is still generating a ton of traffic, leads, or is even ranking very highly for a competitive keyword for your business, don't update it and publish as a new post. Instead, update the content within that particular post using the existing URL to keep hold of its SEO value, and promote that. Some blogging platforms will even allow you to change the publish date, enabling you to keep the URL but show it on your blog as a brand new post.

You can do the same thing with ebooks. Is an ebook you published a year ago somewhat outdated now? Updated it, and re-promote it! This will save you the time of creating a blog post or ebook from scratch while still affording you the benefits of a new article or lead gen offer.

Also considering adding updated calls-to-action to articles that are still generating a lot of traffic to pump up their potential to generate new leads.

3. Promote Evergreen Content

Some of your existing, older content may not need any updating at all and can be re-promoted as is. This evergreen content can be re-shared in social media and linked to in your other content as well. Chances are, if you're regularly publishing content, not everyone will see every new post as it's published. Additionally, newer subscribers of your content likely won't have seen some of your older content, so your evergreen content will actually still be fresh and new to many!

4. Archive That Live Webinar, and Turn it Into an Ebook

Did you host a live webinar on an educational topic in your industry? Don't let it go to waste! First, make sure you take the recording and turn that "Register for the Live Webinar" landing page into a "Download the Archived Webinar" landing page so you can continue to generate new leads from people who missed the live event. Then, consider using that webinar content as the basis for an ebook. It will give you a great starting point, and repurposing your webinar content in text form will appeal to an audience that is less visually inclined.

5. Republish a Guest Post on Your Own Blog

If you're already leveraging guest blogging opportunities to increase your off-page SEO, why not see what else you can get out of that piece of content you've created? Talk to the individual owners of the blogs where your guest posts were published, and ask them if they're okay with you republishing the post on your own blog. Many blog authors will be okay with this, as long as they've had the ability to publish it first and you include a note that the post was originally published on their blog, with a link back to it.

Original Article

Agencia 365

Things that must be inculed to make Online Booking system/software more interesting for customers

Apart from Normal booking engine and booking process,This are the things that  must be inculed to make Online Booking system/software more interesting for customers

• The Online Booking Engine should include similar functionality of our Travel Search Engine.
• The customer can specify destination and over 250 criteria: distance between airport and hotel, water temperature at beach for january(or any other months), tennis court with light, mini-club, japanese restaurant with disabled access, jacuzzi on balcony room, ... 
• The result is one icon by criteria find for each hotel, success rate to find all criteria for each hotel, if you click on icon you see the picture of this criteria for this hotel. 
• The customer like this hotel, he can visit hotel with integrated virtual visit in result of Online booking, this visit confirm this is hotel is good choice.

3 Things Your 'Social Media Expert' Won't Tell You About Growth

1. Be Lazy

"Social media experts" want you to "go out and engage in the conversation". Connecting one-to-one is great. But it doesn't scale.

Instead, you should be lazy and make people come to you. There are generally three ways you can do that:

Create Content: You can create content for other websites, or speak for different organizations.

Provide Expertise: Assist a nonprofit in your area of expertise, or reach out and help bloggers with an obvious problem you see.

Use Money: Create a marketing asset like a free tool or plugin to give away, or offer to sponsor a promotion so other bloggers will talk about you.

In each case, you're putting yourself in front of communities of people. And you're giving them the chance to come find you.

 

2. Do Less

There's too much going on in social media today.

Twitter updates are endless, Facebook rolls out new features everyday, and there's a new trend each week that everyone has to know about.

But spreading yourself too thin will give you average results. You need to focus on one or two marketing assets that will appreciate over time, and help you fuel social media.

What am I talking about? Let's use content marketing as an example.

Every aspect of internet marketing begins with content. That Facebook status update? Content. The advertising headline? Content.

This isn't new. Look at Coca-Cola or Proctor and Gamble. They've been doing it for years.

If you want to grow, then get good at creating content (or hire someone to do it). Then contribute articles to top media properties in your industry, or speak in front of organizations (for free!).

You'll get real business leads (first), and build a social media following (second). All with one investment of your time and money. Exactly the way it should be.

 

3. Ignore Trends

Trends are like waves in the ocean, they come and they go.

Early adopters love them, and journalists jump on the latest hot bandwagon. My favorite trend of the moment? Pinterest. For most businesses, it's a waste of time. Here's why:

Wrong kind of traffic:"Viral" traffic usually has a high bounce rate. This traffic isn't going to buy from you.

Not enough users:Pinterest only has roughly 10 - 15 millions users. But Facebook, Twitter, LinkedIn, YouTube, and Google+ all over over 90+ million.

Demographic mismatch: The user base is predominately women.

Now for some specific businesses, Pinterest might be great. And of course, it could grow to be a major social network with time.

But for most companies (with limited time, money, and energy), it's not what you should be paying attention to.

A recent study by online market research firm MarketingSherpa reported that over half of companies don't have a way to quantify email marketing. Even though it has an average ROI of 256% — pulling in $2.56 for every $1 invested!

The point is that while your "social media expert" is off chasing the latest trend, they're neglecting basic marketing fundamentals that will actually make your business money.

5 Things Your Digital Agency Isn’t Telling You

1. You May Not be a Thought Leader

Is your point of view in step with your organization? Do you struggle with public speaking or lack social media acumen? Sure, you may appear to be the most likely candidate for brand thought leadership, but these kinds of factors might mitigate your ability to serve in that role. This must be addressed honestly and quickly. Although that does not mean it will be.

Your PR firm doesn’t want to have to tell you this. If you feel it might be an issue then acknowledge it. You may not be the best fit for the role, so identify those who are and put them forward. Thought leadership isn’t for everybody and requires commitment, flexibility, and panache.

2. There is No Guarantee

PR professionals aren’t soothsayers. Years of insight, study, and investing in developing mutual relationships empower PR pros to make well-informed decisions. However, no matter how much blood, sweat and tears they invest in the trenches, culling research or building relationships, the end result is ultimately in the hands of the public. And increasingly so thanks to social media.

The public are more savvy and skeptical than ever. Brand trust remains low and hard to acquire, and online behavior is ambiguous at best. In the end, it all comes down to trust. You must trust your team, their experience, and foresight. Trust that they have provided information of value based on the best ethics and best practices. Then cross your fingers with the rest of us that the reception will be strong.

3. KPIs Are an Endangered Species

Social media has flipped traditional measurement on its head. The old KPI measurement model is outdated and egregious the more it’s forced upon digital programs. While standard quantitative indicators can be set (number of tweets, comments, shares), qualitative data can’t necessarily be tallied up. Still, KPI’s can be “smashed” with one re-tweet. Conversely, unforeseen events like Twitter crashing may cannibalize an otherwise promising campaign.

Experienced digital strategists know integrated campaigns always contain some sort of calculated risk. They also recognize that defining digital measurement is like wrestling a bear and likely what keeps brand partners up at night. The human element and technology are powerful allies but opaque in their reliability. KPIs are benchmarks and should always be treated as such.

4. Digital Campaigns Are not Sales Tools

There exists a misconception that digital campaigns are sales tools. This isn’t the case. They are simply the platforms where content exists, audiences gather, conversations happen and interest is gained. The right content strategy will leverage digital media platforms to communicate messages of value and raise interest in the right areas.

If done well, audiences will go to where more information can be found and ultimately purchases will be made. So while digital platforms and analytics tools can measure performance indicators like website traffic, registrations, and purchases, it’s not the campaigns themselves that create the sales.

5. There’s no Such Thing as Free Advice

There’s something very disturbing happening in the PR industry. A turf war exists where firms are doing what they can to win new business. PR firms, ad agencies, and digital marketing shops are giving away business on a trial basis as part of their new business offerings.

Some would argue this is a positive sign of investment; a demonstration that the firm believes in the brand and is confident in future business. But in a struggling economy where many new business wins are project-based, this is simply not a viable solution for either party. What if you’re not in the position to take on the firm at the end of the trial program despite its success? Not many can stomach having just “invested” hundreds of man hours and thousands of dollars with no fiscal return.

Facebook: 9 More Targeting Options

How great would it be if you could target your organic Facebook business page updates by more than just users' location and language? That'd probably be pretty valuable -- and more effective -- right? If you're nodding your head in agreement, we've got some great news for you. According to TechCrunch, it looks like Facebook has started rolling out powerful new post targeting options today called 'Page Post Targeting Enhanced.'

New Facebook Post Targeting Options

Facebook hasn't released a ton of details about its new targeting options yet, but TechCrunch reports that Facebook page admins will soon be able to target posts to segments of fans by a variety of characteristics in addition to the basic location and language targeting options admins are already used to.

Below is a list of the full set of targeting options that will soon be available to marketers.

• Age
• Gender
• Interested In
• Relationship Status
• Education
• College Grad: College Name, Major
• In College: College Name, Major, Years
• In High School
• Workplace
• In addition to existing options — Language, and Location: Country, State, City

Remember, up until this update, Facebook admins were only able to target their updates by those last options, language and location:

 

According to a post from a page admin who is a member of the closed Social Marketers Facebook Group, a Facebook rep has indicated that the new, 'enhanced' targeting options are available to a select number of pages today and will be rolling out to all Facebook pages over the next few weeks.

 

 

Just as with targeting by language or location, we're told that all updates a page publishes -- even if it's targeted in one way or another -- will still appear on the business' Facebook page timeline. However, targeted updates will get displayed in the news feeds of only the appropriate users being targeted.

In other words, if HubSpot chose to target only females who are at least 20 years old for a specific post about Cyndi Lauper performing at our upcoming Inbound conference (it's true!), that post will be visible to males visiting HubSpot's Facebook page, yet that post wouldn't appear in males' news feeds.

More Targeting Options Means Better Facebook Marketing!

Face it -- having more targeting options can only lead to better marketing. We already know how much more effective segmenting your email communications can be because it allows you to tailor your content and messaging to different audiences. Consider HubSpot's own research, in which we found that targeted and segmented lead nurturing emails generate an 8% click-through rate compared to general email sends, which generate just a 3% click-through rate. Furthermore, Jupiter Research reveals that relevant emails drive 18 times more revenue than broadcast emails. Now imagine what better targeting can do for your Facebook marketing!

For example, if you're a clothing store that sells to a wide range of ages -- from teens to baby boomers -- you could target updates about your new line of sparkly, pink tube tops much more appropriately, crafting your message language and copy accordingly and filtering out older generations from seeing that update in their news feeds. Or, if you owned an online dating site, you could target your updates only to Facebook users with relationship statuses of "single," "divorced," "separated," "it's complicated," "widowed," or "in an open relationship." Pretty savvy, huh?

What do you think about Facebook's new enhanced targeting options? Will you use them once they're available to all page admins to improve your Facebook marketing?