Things that must be inculed to make Online Booking system/software more interesting for customers

Apart from Normal booking engine and booking process,This are the things that  must be inculed to make Online Booking system/software more interesting for customers

• The Online Booking Engine should include similar functionality of our Travel Search Engine.
• The customer can specify destination and over 250 criteria: distance between airport and hotel, water temperature at beach for january(or any other months), tennis court with light, mini-club, japanese restaurant with disabled access, jacuzzi on balcony room, ... 
• The result is one icon by criteria find for each hotel, success rate to find all criteria for each hotel, if you click on icon you see the picture of this criteria for this hotel. 
• The customer like this hotel, he can visit hotel with integrated virtual visit in result of Online booking, this visit confirm this is hotel is good choice.