Components of Google Ranking Algorithm

23.87% – The general trust and authority that your domain has due to quality incoming

links is the largest indicator of SEO success. Google treats links that flow into your site

steadily over time as an indication that other people trust your site, find value in it, and

reference your content as an authoritative citation. Therefore, Google trusts your site

too.

22.33% – The number of links to a specific page on your site matters a lot too. That’s

why the engagement and quality of the content of the page is directly related to the

probability of attracting natural incoming links.

20.26% – The anchor text of links from other sites (anchor text is the words used in the

clickable portion of a link) matters because this is Google’s way of finding out what your

page is about according to other people, not just the keywords you choose to use.

15.04% On page Keyword Usage.

Others...

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