What’s the Return on Social Contests?

Depending on how you set up your promotion, these are some of the key metrics to consider:

• How many people visited your promotion? How much time did they spend engaging?
• Of those who visited, how many actively participated? How many entered? How many voted (if applicable)?
• How much sharing took place?
• What type of content generated the most interaction (i.e., comments, Likes, retweets)?
• How many new Likes on Facebook or followers on Twitter?
• What was the level of Twitter activity (especially if you have a contest-specific hashtag)?
• What was the redemption rate of any coupons or offers?
• How many users opted in to your email list?
• If you included any outbound links to drive traffic, what was the click-through rate?
• And ultimately what new business (revenue/profit) can be attributed to the promotion?