Get More Visibility for Your Tweet Replies
If someone you follow begins a tweet with an @reply to someone you do not follow, the tweet will not show up in your tweet stream! As a marketer, you might want some of those replies you're sending to get more visibility though, right? The solution is putting a period before the @reply at the beginning of your tweet (like this: .@reply) to make sure that any of your followers can see the reply, too.
Don't Use Images With Spaces in the Name
The Facebook API wll not show a thumbnail picture from a link if there is a space in the file name of the image. This is important for marketers to know as including a picture with a link often encourages people to click through the link. So instead of labeling your pictures "email product screenshot," label it "email-product-screenshot" to ensure the link to your blog post about email products actually carries an image over to Facebook!
Use YouTube's Extensive Analytics
YouTube has a ton of beneficial analytics for marketers, including views, subscribers, demographics, and audience retention. This helps you see what video content people are interested in, and what's falling flat, especially when you look at the audience retention metric! It will even tell you when people are watching your full video, and where in the video people start to lose interest.
Video annotations are pop-ups that appear during your video. With them, you can give your viewer a message without interupting the video. Marketers can also take advantage of this to include a promotion or offer in the videos that doesn't rely on the viewer getting to the call-to-action at the end of your video (you know, in case they drop off before that)!Don't Reupload Videos!
There are a lot of edits that occur before the final video is ready. However, if you upload the video and begin to get views, you will lose those views if you reupload a new video. For marketers this is important to know because it will affect the analytics that show the success (or failure) of your video.
Linkedin: Put Keywords Next to Your Name
If you want to show up for a particular search term, include it right next to your name. For example, if you want to appear when someone searches for "B2B," include it as part of your title within the 'Name' field. Similar to a search engine, LinkedIn will recognize that you have something to do with "B2B" and put you closer to the top of the list of results returned when searches are performed for the term.
Create Targeted Product Tabs
Using targeted product tabs, you can change what product page your audience sees based on their personal characteristics, like company size, job function, industry, seniority at their company, and geographic location. For example, if you want small companies to see one product page and large companies to see another, that is possible!
Use Applications to Add More to Your Page
Just like Facebook has plenty of apps to make your social experience better, LinkedIn provides applications that can let you market your company even better than you already were. For example, you could promote some of your presentations with their SlideShare app
Things You Might Have Missed on Pinterest
While Instagram has captured the hearts of mobile users who love visual content, Pinterest has grabbed the rest of our hearts. So make the most of your Pinterest marketing! Here's how.
Use Keywords When Pinning Pictures
When you include keywords that you want to rank for in a Pinterest search in the picture description, it will increase your chances of appearing in a user's search. This is another valuable way for marketers to get the attention of their audiences using visual content, which we all know is sometimes far more appealing than the written word. Creating boards around specific keywords can also help your rank.
Drive Traffic, not SEO
Pinterest will significantly increase traffic to your website, but it will not help your SEO. The "Pin It" buttons that come up on Pinterest always link back to your site, but they are "no-follow links," which do not send along any link juice to your website. This is important for marketers to know because when they see their website traffic increase, they may wonder what happened to SEO.
Check Your Default Settings
The default setting for Pinterest is for your page not to appear in search engines. For marketers, it's important to turn this setting to "On" so you appear in the search engine results. After all, if you are putting in marketing resources to make Pinterest a success, you want it to come up in results!
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