How to setup Google Analytics on your Facebook fan pages

Here are the steps to get Google Analytics working on your facebook fan page.

1) Setup Google Analytics account. If you already have one, create a new website profile. You can name it facebook.com or facebook.com/your_page_name. You will finally get your tracking code which looks like this UA-3123123-2
2) Create your custom img tag for each of your pages you like to track. EG: contact form, services, products etc. You can use our tool to create the Google Analytics link generator for Facebook pages.
3) Add the entire custom image html tag from step 2 to the bottom of each Facebook fan page that you need to track.

Fans versus Non Fan activity

An interesting way to look at your Facebook fan page activity is to split them with activity by your Fans and non fans. To do this, we need to use segments in Google Analytics to split activity into Fan and Non-Fan activity. You can create a segment based on pages visited by your user or specific event.

Using segments to track Fan/Non Fan activity

We will need to use FBJS (Facebook Javascript) and the tag <fb:visible-to-connection>. The tag will allow us to display a section to Fans and another to Non-Fans. We have managed to use this to create a single action button but calling different FBJS functions depending on whether the user is a fan of the page or not. Once a Javascript function is activated, the appropriate tracking image has to be shown to log the visit correctly on Google Analytics. Displaying this tracking image causes a hit to be registered on Google Analytics and this can be used to segment traffic. Visit our tracking page to get the code and see this in action.

Tracking activity on forms and on your pages

This is a good method to track user engagement with the Facebook page. Several users might visit your Facebook page but only a few might actually engage with the form. When your custom Facebook fan page loads, Facebook does not activate the Javascript you have written. This is only activated when a user performs an activity. Something like clicking on a button, clicking of your form, playing a video, entering some details onto the form, clicking on a button of your carousel, etc. This is a good opportunity to track activity on your page. All you have to do is use a script tag like the one used in the Advanced tracking page.

Goal and Funnel Visualisation

This can be a quite powerful tool, you can track for example how many users visit your contact page, how many then proceed to engage with the page and how many eventually click on the contact button. Here is an example of a funnel visualisation.

A simple two step funnel visualisation

The above two step funnel visualisation shows you how many users visited our contact page and how many proceeded to submit the form. This could have also been made into a three step funnel displaying how many visited the contact page, how many clicked around and how many actually clicked the contact button.

Tracking Purchases or clicks on your fan page

To track clicks which can be purchases, clicks on links, etc. We generate a tracking code for each action that we want to track using our trusted Google Analytics code generator. We then load this image location on click of a button, or link, etc using the usual onclick event handler.

In conclusion

These techniques require some knowledge of Javascript and a reasonable understanding of how the image technique lets you work around Facebook’s Javascript restriction. You can get the complete source code to how we segregate fan and non fan visits, etc here. We are a web development company and will be happy to help you out with your unique tracking needs on your Facebook page. Please share your thoughts, comments and ideas on how to track user behaviour in more depth.

Read original Article or visit Social Media for Hotels by HMKT Arg.

What’s the Return on Social Contests?

Depending on how you set up your promotion, these are some of the key metrics to consider:

• How many people visited your promotion? How much time did they spend engaging?
• Of those who visited, how many actively participated? How many entered? How many voted (if applicable)?
• How much sharing took place?
• What type of content generated the most interaction (i.e., comments, Likes, retweets)?
• How many new Likes on Facebook or followers on Twitter?
• What was the level of Twitter activity (especially if you have a contest-specific hashtag)?
• What was the redemption rate of any coupons or offers?
• How many users opted in to your email list?
• If you included any outbound links to drive traffic, what was the click-through rate?
• And ultimately what new business (revenue/profit) can be attributed to the promotion?

5 Methods for Connecting Online and Offline Marketing

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1. Tracking URLs - The web is great for analytics. When using offline tactics like print advertising or outdoor advertising, be sure to use unique tracking URLS for the URLs you add within each separate advertisement and placement. These URLs will serve as redirects that your web analytics would track, but send the visitors all to one core page with your central offer. This method allows you to understand which segment of your conversions are from your offline tactics.

2. Social Media Driving Offline Traffic - Do you exhibit at tradeshows? How do you get traffic to your booth? Sure, giveaways and spending lots of money is one way, but why not supplement that with some online promotion using social media and your corporate blog to promote your presence at the tradeshow? Use your online reach to educate people why they should stop by and connect with your team in an offline situation. Consider offering something exclusive to social media followers who stop by your booth.

3. QR Codes - Mobile technology is huge. One aspect of mobile that is gaining traction with marketers is QR codes. These 2 dimensional barcodes allow someone in an offline situation to use their mobile phone to scan a code that automatically performs a specific action such as taking them to a website, showing them a video, sending them a text message, etc. QR codes can be a powerful tool to link offline and online efforts. 

4. Offline Reach Building - Do you include URLs for your social media accounts in your offline marketing materials? You should. When working to build online reach, including your account information in offline materials can help inform potential social media connections who may have never known about your online content. The next time you are printing brochures or designing an ad, make sure to include your social media profile URLS (e.g. http://twitter.com/hubspot or http://facebook.com/hubspot) to encourage people who find you offline to follow you online, too. Avoid simply including logos for Twitter and Facebook without providing your URLs. This doesn't help your business; rather, it's free advertising for those social networks.

5. Social Media Lead Intelligence - Unfortunately, buying leads and cold calling still happens. If you are still purchasing leads for your sales team, at least help them improve their close rate by teaching them or providing them with online data and background information about the lead. Even if it's just teaching your sales team how to do search on LinkedIn to identify the lead's background and interests, these details can be instrumental in helping to build trust with new prospects

Read Original Article at Hubspot.

5 Methods for Connecting Online and Offline Marketing

1. Tracking URLs - The web is great for analytics. When using offline tactics like print advertising or outdoor advertising, be sure to use unique tracking URLS for the URLs you add within each separate advertisement and placement. These URLs will serve as redirects that your web analytics would track, but send the visitors all to one core page with your central offer. This method allows you to understand which segment of your conversions are from your offline tactics.

2. Social Media Driving Offline Traffic - Do you exhibit at tradeshows? How do you get traffic to your booth? Sure, giveaways and spending lots of money is one way, but why not supplement that with some online promotion using social media and your corporate blog to promote your presence at the tradeshow? Use your online reach to educate people why they should stop by and connect with your team in an offline situation. Consider offering something exclusive to social media followers who stop by your booth.

3. QR Codes - Mobile technology is huge. One aspect of mobile that is gaining traction with marketers is QR codes. These 2 dimensional barcodes allow someone in an offline situation to use their mobile phone to scan a code that automatically performs a specific action such as taking them to a website, showing them a video, sending them a text message, etc. QR codes can be a powerful tool to link offline and online efforts. 

4. Offline Reach Building - Do you include URLs for your social media accounts in your offline marketing materials? You should. When working to build online reach, including your account information in offline materials can help inform potential social media connections who may have never known about your online content. The next time you are printing brochures or designing an ad, make sure to include your social media profile URLS (e.g. http://twitter.com/hubspot or http://facebook.com/hubspot) to encourage people who find you offline to follow you online, too. Avoid simply including logos for Twitter and Facebook without providing your URLs. This doesn't help your business; rather, it's free advertising for those social networks.

5. Social Media Lead Intelligence - Unfortunately, buying leads and cold calling still happens. If you are still purchasing leads for your sales team, at least help them improve their close rate by teaching them or providing them with online data and background information about the lead. Even if it's just teaching your sales team how to do search on LinkedIn to identify the lead's background and interests, these details can be instrumental in helping to build trust with new prospects

Read Original Article at Hubspot.

Descubra cómo funciona el botón +1 en Google.

Supongamos que tiene un hotel en Madrid. El verano pasado, Carlos tuvo una estancia agradable en su hotel. Cuando Carlos empieza a buscar alojamiento para su próximo viaje a España, busca en Google mientras está en su cuenta de Google y ve su anuncio. Hace clic en el botón +1 del anuncio para recomendarlo a sus contactos.

Cuando Ana, amiga de Carlos, planifica su viaje a España, accede a su cuenta de Google, realiza búsquedas y también ve su anuncio, además de la anotación personalizada en la que Carlos ha hecho +1. El que su amigo Carlos recomiende ese hotel ayuda a Ana a decidir el lugar donde se alojará durante su viaje.

Considere el botón +1 como un medio para que los admiradores de su empresa recomienden lo que usted ofrece y para que lo vean todos sus amigos y contactos. Al ayudar a los usuarios a ver anuncios más personales y relevantes, creemos que obtendrá tráfico más cualificado. También puede añadir el botón +1 a su sitio para ofrecer a sus clientes la oportunidad de hacer +1 en su sitio después de visitarlo.

En el futuro, el número de conexiones que tiene en las redes sociales, tendrá un impacto directo en el número de personas que pueden ser capaces de llegar a través de los resultados de búsqueda de Google .

Mas informacion en Social Media Marketing para Hoteles de Hotel Marketing Argentina.

Components of Google Ranking Algorithm

23.87% – The general trust and authority that your domain has due to quality incoming

links is the largest indicator of SEO success. Google treats links that flow into your site

steadily over time as an indication that other people trust your site, find value in it, and

reference your content as an authoritative citation. Therefore, Google trusts your site

too.

22.33% – The number of links to a specific page on your site matters a lot too. That’s

why the engagement and quality of the content of the page is directly related to the

probability of attracting natural incoming links.

20.26% – The anchor text of links from other sites (anchor text is the words used in the

clickable portion of a link) matters because this is Google’s way of finding out what your

page is about according to other people, not just the keywords you choose to use.

15.04% On page Keyword Usage.

Others...

For more info visit Hotel SEO 

Creating quality content

1. Build a profile of your customer.

The more you know about your customers, the more likely you are to create content they will find interesting. 

Ask yourself the following questions:

• What drives/motivates them at work?
• What drives/motivates them in their personal lives?
• What does their boss want to see from them?
• What are their most pressing problems at work?
• What do they love about their job?
• What do they hate about their job?

If you don’t know the answer to these, spend some face-to-face time with a couple of your favorite customers, and ask them these questions. What they tell you will provide you with some great inspiration for blog posts that will also be interesting to others like them.

2. Brainstorm a commanding title or headline. 

The title of your blog post is the first impression you’ll make on your prospects. It will also create focus for the ideas you want to address, as well as the customer’s incentive to read the rest of the article. Blog titles are also a great opportunity to showcase the humorous or creative side of your business.

3. Conduct a Google search.

Research industry news, topics that are being discussed, competitor activities, etc. Frequently doing this will highlight topics on which you have an opinion you’d like to share.

4. Browse Twitter.

Look for topics on Twitter that are being discussed as well as articles being shared by the people you follow in your industry. These will often provide inspiration.

5. Call a couple of your more opinionated customers and ask them for their thoughts on the topic.

Showcase the ideas and opinions of your customers on industry topics.

6. Create a PowerPoint deck that walks through the points you were thinking of making.

A lot of the time, writer's block comes from some confusion about what to write next. Laying out the topic in this simple form with bullet points will help you organize your thoughts. As you see the complete story emerging, you will inevitably realize what edits need to be made, and the short form of slides and bullets makes these changes far easier to make.

7. Use one of the following topic guidelines for inspiration:

• Educate them on a topic that they care about
• Entertain them
• Give them data and statistics
• Comment on topical news in your industry

8. Brainstorm topics to avoid.

Blatant sales messages are a major turn-off. Instead, think about using your blog to build a relationship with your audience. Over time, the right content will help you gain their trust, and once that happens, you'll find that you'll end up getting the sale without ever having to sell.

9. Write down your customer’s objections, concerns, and areas of resistance.

Think about common objections that come up during your typical sales process, and ask your sales team to help you do this. Thinking of how to address these objections can trigger great ideas for blog posts.

10. Read and annotate 2 or 3 related articles to the topic of your choice.

What points did the authors of those articles fail to touch upon? What statistics or data points could have strengthened their argument? Use the weak spots in their writing to bolster your own. Even if you haven’t started writing your content yet, you can still use this to help you structure your key points.

11. Tweet or post your desired blog topic on Facebook for feedback/ideas.

If you’ve been staring at the same blank Word document for more than 10 minutes, it’s probably time to call in reinforcements. Message one of your friends with literary inclinations, or post your article’s title as your status for everyone to contribute. Sometimes the only thing holding you back is someone else’s fresh perspective. It can also be beneficial to get an outsider’s point of view who is unfamiliar with your company or service.

12. Find a virtual mentor.

Chose a well-known public figure or company in your field and use them as inspiration. This tip is especially helpful if you haven’t taken a break in a while. Browse YouTube or TED’s video section to find a relevant video for a motivational boost. Ideally, seeing the passion and success of someone in your field will remind you of the bigger picture and trigger ideas for topics.

13. Use your down time for creative thinking. 

Many times the best inspiration strikes when you are not forcing yourself to think creatively. Putting your brain and your body to work at another task relieves the stress of coming up with ideas, and frequently, the lack of pressure will help your ideas to flow.

14. Tie your blog topic to your SEO goals.

Use the keywords you've identified in keyword research for SEO to motivate blog topics. Look for ways to tie these in to each of your blog posts to maximize results.

15. Interview someone.

Reach out to an industry expert and interview them on their topic of expertise, either over the phone or via email. Then construct a blog post around it.

Read Original Article at Hubspot