Google Analytics : Useful tips

You would be able to see the traffic stats of a particular day, distributed among the different time intervals of the day. As an example: this tech blog gets a rise in traffic after 2.00 PM IST which continues to rise until 11.00 PM. Then the traffic settles horizontal and finally starts dipping at 4.AM IST.

Further, you can combine or compare different metrics and find out the time of the day when a particular metric performs higher. Metrics available for comparison are: bounce rate, time on site, returning visits, pages per visit, unique visitors and so on.

Note that you can use the above method to find the busiest hours of your site for a date range too and not just a single day.

Some Must Have Custom Segments For Your Site

Here are some custom segments which I have created for my site and check them regularly to know how visitors are reacting in my site and what the readers actually wants.

Parameter1	Operator	Parameter 2	Operator	Parameter 3	Conclusion
Dialup Connection	AND	Landing Page Bounces			How many people are quitting my site because of slow connection?
Twitter Visitor	AND	Depth Of Visit	AND	Time on Page	Is Twitter Converting for my site ?
Facebook Visitor	AND	Depth Of visit	AND	Time on page	Is Facebook Converting for my site?
Linux	AND	Depth of visit			Is Linux visitors getting Linux  content ?
Goal Set (RSS Subscription)	AND	Landing Page			Are my landing pages converting into goals ?
Java	Matches Exactly	Null			How many people are visiting by site with JavaScript turned off?
Returning Visitor	AND	Country			Which country is sending me the most returning visitors ?
Landing Page	Matches Exactly	Exit Page	AND	No.of visits > X	Which Landing pages are getting high visitors but have high bounce rates?

You can play with the custom segment interface and create useful segments to determine the exact values and tweak your site accordingly. 

More about e-commerce analytics by Agencia 365