If you can think of 3 link building strategies not listed, email me with them (and a few short descriptions), and if I agree they should be on the list, I’ll add them & send you a free Point Blank SEO t-shirt.
If you don’t want to click on each strategy, you can Expand/Contract All.
Basic
These are the most basic strategies in the book. Everyone can build links with these strategies, no matter what industry you’re in.
Create a blog
Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content.A blog is essential to many strategies I list below, such as linking out. You absolutely need a blog in today's online environment to survive.
For more information, read these tips & tutorials.
Create an RSS feed
If your blog is run on any of the popular Content Management Systems, you'll already have an RSS feed. If you don't, create one. If you do, burn it at Feedburner.com so you can get statistics on your subscribers.
For link building, it's simple. There are sites out there that will scrape your content (stealing it without permission). When they do, make sure you get a link back by 1) including links to other pages on your site in your posts and 2) installing the RSS footer plugin for WordPress (adds a link to your blog after every post).
Interlink
You have pages and posts on your website, so make the most of them. Internal links are HUGE for link building because you can control everything about them, from the location on the page to the anchor text.
This is something that most people overlook, and I advise you to please not! Make sure to steer your content in the direction of other posts or pages so you can link to them.
Also, if you have multiple sites, interlinking is a must (unless they're completely irrelevant and unrelated).
Resources/Links pages
Other webmasters have created links or resource pages, and these are legitimate opportunities to get links. If the links on that page are relevant, you've got a chance.
Unfortunately, it's not as easy as just asking for a link. I'll go into specific strategies below that help you get webmasters liking you before you ask, because doing that greatly increases your chances of getting a link.
Profile links
If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass link juice).
Example: CrunchBase. Sign up here.
Ask people you know for a link
Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage.
Make it easy to link to you
If you want people to link to you, make it easy for them.Create HTML ready snippets that people can plug right into their content to link to you, because some linkers in your community might not be too web savvy. I suggest either creating a "Link to Us" page or by using a little javascript to generate the HTML at the end of each article or post.
Note: this might not be the best option based on the community you're located in. Are you in the cement niche? Then this is perfect. Are you talking about Internet related business? Then this might not be your best bet, because the majority of your audience probably already knows how to link.
Research competitors
A large chunk of my time finding links is by looking through my competitor's link profiles. Essentially, you're piggy backing off of their success. While some links are unobtainable (i.e. a random mention in a news post), others can be diamonds in the rough (a high quality niche directory).
I suggest using SEOmoz’s Open Site Explorer for this. Plugin your competitors and export their backlinks to a CSV. Do this for all of your competitors so you can get all of their links in one place – Excel. Then you can sort them by various link metrics to find the best opportunities.
Link out
Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people.I'll go more into depth below with specific strategies on linking out.
Submission-Based
There are many places across the web where you can build links through submissions, whether it’s submitting your site, a piece of content, or anything else.
Article directories
You can submit your articles & blog posts to article syndication sites. Although they don't pass much value, they're still worth submitting at least a couple articles to. In return, you'll get a link or two in your author bio, depending on the site.
Example: Ezinearticles.com. Sign up here.
Web 2.0 submission
Web 2.0 sites are similar to article directories, but instead, you can add images, video, and other interactive features to your content. These usually pass more value than article directories, but it depends on the authority of the site.
Example: Squidoo.com. Sign up here.
Press release submission
By submitting a press release to distribution sites or specific syndication sites, you can build links if you add one or two into the body of the release. Some options are paid, while others are free.
Example: PRWeb.com. Sign up here. Packages start at $89.
Infographic submissions
If you've created an infographic, you can easily submit them to infographic directories or blogs. Paddy Moogan put together this awesome list of 27 of them.
Example: CoolInfographics.com. Suggest one here.
Video submissions
If you have video content, make sure you're getting links from all that hard work. The best list ishere. Just as a heads up, some sites only provide nofollow links, and they're usually in the description.
If you're looking to submit videos on a large scale, consider checking out OneLoad. It's a paid service, but it can save you some serious time.
Example: Vimeo. Sign up here.
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