2 ideas worth sharing about The Big Red Fez by Seth Godin

According to the book, a website visitor is a lot like a monkey looking for one thing... a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button. In this book, Godin identifies what it takes to create websites that satisfy visitors and keep them coming back for more. To top things off he uses real-life examples to help illustrate the essential truths and ridiculous fictions about how a website should work.

• Offer a FREE gift at the beginning of the checkout processes. This will sway most shoppers to buy then by providing them with an incentive to do so, rather than having them leave and buy later (or maybe not at all). This technique is a great way to reward your shoppers, boost shopper moral, and at the same time lower your website's shopping-cart abandonment percentage.

• Offer a "Save Now" sale on the "thank you" page. Something like: "Thanks! We appreciate your business. Click here to save ten dollars, right now, on any lipstick we carry." The goal here is to try and capitalize on the fact that your customers are in a buying mood (they obviously just bought from you), that they're interested in your products (again, they just bought from you), and that you've already got their credit card information... meaning that the process should be fairly quick on their part. Plus they're now happy because they get a "Special" opportunity to save.

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