5 Google Local Stats Every Marketer Should Know

When it comes to location-based marketing, much of the conversation goes to Foursquare as well as Yelp. However, Google is still the leader in the discovery process for local information

1. Google Maps usage is 40 percent mobile

2. Google Maps has 150 million mobile users

3. Google GPS saves drivers 2 years everyday with route around traffic directions

4. Google Hotpot currently has 3 million ratings

5. 20 percent of Google searches are for local information