Creating Product Review Videos

Keep the review short and to the point: 3 Minutes should be the average.

Focus on the product & discuss it equitably: The review should focus specifically on the product itself, not on the reviewer. Although injecting a modicum of personal opinion on the various features can help humanize your review and bring depth to your descriptions, nobody wants to sit and watch you ramble on for three minutes about you, you, and you.

The opinions you express should be as balanced and honest as possible. No product is completely polarized, so there are endless shades of gray to be described no matter what you're reviewing. Your viewers don't want to see you infatuated and fawning, but they also don't want to watch a bash and trash session. You are reviewing a product's qualities and failings, you're not trying to impress your audience with how clever, grumpy, or nasty you can be.

Concentrate on the primary features & what they do: You only have a couple of minutes so don't think that you have to run down the entire specification sheet. Pick out a few features which make this product unique or provide some level of distinctiveness over the competition, and elucidate incisively on those.

The iWidget 5000 may have a newly redesigned off button, but is that as relevant to your audience as the truly salient features which are the driving force behind people actually wanting to buy one? Shift the focus away from a dry recitation of facts and figures and onto what those features do to make the user's tasks easier or more fun.

Don't try to read out your review: In order to keep on track, make a list of the key talking points and an approximation of when you want to get to the next one.

Creating a point form "shooting script" complete with timings will help keep you from running too long or too short. Then you can ad-lib your way through your review while sounding naturally conversational. Consider the best review voice-overs to be restrained jazz: you're encouraged to riff but keep it somewhat close to the melody line.

3 seconds is about the most you should keep a static image on a screen: If you've gone more than a few seconds without a cut, you're dragging it out too much. Straight cuts are almost always preferable to fancy crossfades, irises, or the rest of the gimmicks in your editing software. Don't try to use camera action as a substitute for cutting unless you have a $5,000 steadycam rig. Even the smoothest free hand movements will make a pan or tilt seem shaky.

It's no surprise that user-created video product reviews would be useful and have a lot of potential to help sell products. After all, hearing right from other people who might be just like you is what it's all about.

Source: Video Product Reviews - The Power Of The User-Created Video Testimonials http://www.reelseo.com/user-video-product-reviews/#ixzz29zOXYyKD 

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