Social Media: How to Generate More Leads

Generating leads through social media is about more than asking for contact info. It’s about various steps to build a platform, establish expertise, and track results along the way.

1. Prove Your Expertise. Before you can draw new leads through social media, you need to build a community of followers. Create quality content, demonstrate your authority, and engage with others in a way that means value for your audience.
2. Cross-Promote. Community doesn’t happen out of nowhere. Promote your Facebook page on your blog and your blog on Twitter and so on. Use every channel to point users to your other profiles.
3. Engage. Don’t just promote your own content, but engage with others about theirs. Retweet interesting articles; respond to customer questions; do whatever you can to build engagement.
4. Think Offline, Too. Put the social back in social media by using your offline connections to promote your presence on Facebook, Twitter, blogs, LinkedIn, and so on.
5. Track Results. Keep detailed statistics on followers, subscribers, responses, etc., so that as you try new tactics, you can see what achieves the best results.

Facebook

• E-Mail Subscription – By adding an e-mail subscription form to your Facebook fan page, you turn your page into a way to increase your newsletter subscribers.
• Special Offer – People who come to your Facebook page are likely to have at least some interest in your products, so use a coupon, discount, or trial offer to encourage them to learn more, turning them into solid leads in the process. Here’s an example from a food blogger/cookbook author, using both a coupon and an offer for free meal plans to draw in leads:
• Live Chat – Make it easy for clients or potential clients to reach out to you by offering a live chat when they can ask questions or get more info. They’re automatically leads you may be able to turn into customers.
• Give Away to Sell – Offer free content—blog posts, articles, etc.—that show off your authority and value, and then sell research reports, consulting, etc.

Twitter

• Create Lists
• Monitor Keywords & Interact
• Find Key Influencer

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