Optimize Pinterest for Lead Generation

Now that you're starting to send traffic to your website, it's important to make sure you are converting a percentage of that traffic into leads. There are two ways you can make sure your Pinterest traffic is converting for your business to support your lead generation efforts.

 Include landing pages in your pins' descriptions. Brainstorm images you could pin that represent something that is normally gated behind a form, like an ebook cover perhaps. In the description of the ebook, include a link to the landing page to download it. You could also do this with slides from webinar decks or other presentations that have landing pages. 

Add more calls-to-action (CTAs) around the visual content on your website. Sometimes it might not make sense to include a landing page link in a pin's description (for example, if you're pinning an image from a blog post). In cases like that, add more calls-to-action to your blog to increase the likelihood of conversion from there.

How can you create a strategy to increase followers at both the account and board levels?

1. Commit to creating the BEST boards on a specific topic. With this vision in mind, you will add the best content to your board, as well as start imagining new content you can create that fits that board's need.

2. Be ready to promote other people's content to enhance your collection. Committing to having the best board also means being ready to promote other users' pins too. Who cares if you didn't make the piece of content that convinced a new user to follow you? The next time you post something that is yours, that new follower may see it and click it!

3. Like and comment on other people's pins. Sharing is caring. When someone sees you interacting with his or her content, that person might check out yours and choose to follow you, too!

4. Promote your account in your other channels. Maybe a handful of your Twitter followers are using Pinterest. Give them a chance to follow you by sharing your account via Twitter, too! One great way to do that is to connect your company Twitter account with your Pinterest account so you automatically tweet all your new pins (you can turn on this integration in your Pinterest settings). To connect with the right Twitter account, the email address you used to sign up for Pinterest will need to match the email address associated with your corporate Twitter account.

Measure Your Traffic and Leads

Show me the money! At the end of the day, what's going to matter most is how much traffic, leads, and customers you generate via a specific source.

As you start pinning images to Pinterest and adding more images over time, how is your traffic changing? Is there a specific image type or topic that sends more traffic than others? Use your analytics tools to understand what images work and what don't.

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