What is the average CTR on Facebook Ads?

Here are some benchmarks that you can use based on very broad/aggregated targeting and campaign types. There are outliers well above the "Optimal Range" but most advertisers cannot achieve them due to their various constraints.

• Optimal CTR: 0.11%-0.16%
• Above Avg CTR: 0.07%-0.09%
• Average CTR: 0.04%-0.05%
• Below Avg CTR: 0.02%-0.03%
• Poor CTR: 0.01%

Not all visitors to Facebook interact with ads the same way. “The older we get, the more we click,” the survey notes, adding that there’s a falloff, however, after age 65. Women and men click at pretty much the same rate.

Not surprisingly, users are also more apt to click on an ad for a category they consider fun, like media and entertainment or blogs, categories that trounce laggards like health care and software. 

 

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