Facebook: Post at Times Ideal for Your Fans

Getting your post at the top of fans’ newsfeeds is paramount for engagement. So how do you do this?

For one, make sure you post at the right times.

Recent data from bit.ly shows that the optimal time to post on Facebook is between 1:00 pm and 3:00 pm, when Facebook traffic peaks.

Links posted between 1 and 4 pm get the highest click-through rates, with Wednesday at 3:00 pm being the best time to post all week. Links posted before 8:00 am and after 8:00 pm are less likely to get shared.

Another thing to consider is the TGIF (Thank God It’s Friday) factor. As office burnout peaks toward the end of the week, more people will be escaping to Facebook.

Engagement rates are 18% higher on Thursday and Friday than other days of the week, according to Buddy Media. Engagement rates fall 3.5% below average for posts Monday through Wednesday, when people are more focused at work.

Agencia 365